As I entered the WeWork Wonder Bread Factory building, inspiration overtook me. I was surrounded by modern-graphic art, and young workers ready to take on the world. When I entered the WeWork Wonder Bread Factory website, I felt the same feeling as when I walked into the building itself. By simply being in the building, or on the website, I feel like I am apart of something revolutionary. This corporation does an excellent job of connecting all aspects of their company together. Instead of having separate or varying buildings and websites, they all complement each other to establish one brand. More specifically, the WeWork website’s user-friendly and modern design work together to attract the younger buyers that the company desires.
The WeWork site is filled with appealing graphics and an easy structure that will impress potential buyers. The site opens with beautiful pictures of the interior building; there are six different images of varying locations. Not only do the images accurately capture the sophisticated interior of the location, but they also impress visitors and potential buyers. WeWork provides office spaces for any person or company to buy. However, beyond that they also have various amenities such as common areas, phone booths, onsite staff, coffee, printing, fruit water, and more (WeWork). This is not your typical business. WeWork‘s goal is to provide people with their dream work space and based on their multiple locations across the country, they are succeeding (WeWork). Individuals who are looking to purchase office space would immediately lose interest in a website and location that did not have accurate or appealing pictures of the site.
Next to the images there is a form to schedule a tour, and this form continues to stay on the left side of the page as you scroll down. Website users do not need to go back up to the top of the page to schedule anything. This function makes it very easy for people to schedule a visit. There are also no additional links needed to access different portions of this website; people do not need to leave the original page for any more information. Users only need to simply scroll down to get the office space prices and different building amenities. This function also matches the company’s physical location. Inside the building, it is easy to access everything. There is no confusion on where items are and WeWork knows this is appealing for their clientele. When people visit websites, they do not want to be bothered with complex designs nor do they want to get lost searching for information on the page. This website does not have these problems, which will immediately impress buyers because they do not have to go searching for the material and resources they need. Additionally, they may also make the connection that the website reflects the business itself, and will be more willing to purchase or visit the space.
An easily functionable and appealing website combine to contribute to attracting the young, up-and-coming entrepreneurs that WeWork strives for. This website’s main purpose is for their office spaces to be purchased by those who share WeWork’s vision. Their site states, “We are creators, leaders, and self-starters. We try new things, we challenge convention, and we’re not afraid to fail” (WeWork). This statement is inspiring, especially for young individuals who are eager to begin their own business or career. Therefore, in order to hook these people, they must have a website that captures everything their business and office spaces represent. A younger audience will be more impressed with WeWork’s easy and appealing site. Since this younger generation has grown up with technology, they have higher expectations for websites and corporations. Additionally, now in the digital-age, buyers are looking for better graphic designs, and for websites to be as easy to use as possible. Old-fashioned and complicated sites are becoming extinct, and WeWork capitalizes on this fact.
The WeWork Wonder Bread Factory building website goes above-and-beyond to attract potential customers, and based on my observations of their workforce, they are succeeding in luring in entrepreneurs who strive to change the world.