When watching the Grand Budapest I realized many of the cinematic approaches within the film regarding rhetoric. Whilst learning how rhetoric seems to be a sense of persuasion to the audience, it is prevalent how the film industry will use pathos to persuade the audience/viewer a certain way throughout the film. This can directly paired to the rhetoric that we see in literature, as we use these techniques to persuade the audience a certain way, emotionally and mentally.
The interior of the Mayflower Hotel hold much cultural influence. The recently renovated lobby of the hotel still holds true to the Beaux-Arts architecture, meaning it is a style of heavily ornamented classicism. This style strongly considers the function of the space. This holds true to the vast lobby, which it adorned with gold detailing and extravagant chandeliers. However, the new renovation of the hotel brings about elements of modernism, to add a mix of classicism with a modern touch. The ceiling window has recently been brought back to the hotel so the whole ceiling is glass. This brings a new dimension to the hotel as you can see the sky whenever in the lobby. Additionally, the two hallways leading from the lobby also bring about that sense of “space” as they are vast and wide. Either hallway will lead you to another area of the first floor of the hotel which seems to follow the same architectural style of the lobby.
The cultural influence within in the hotel holds true throughout the architectural style. Even as the hotel has been recently renovated, the hotel still holds the same classicism that brought many notable guests to these grounds. The overall “style” holds a cultural influence towards the hotel as it still holds this sense of grandeur and luxury. Additionally, the hotel still has many of the same artifacts from the original Mayflower Hotel. The chandeliers, gold adorned ceilings, and mirrored walls were all part of the hotel during its early years. The interior of the Mayflower Hotel shows much of its “culture”, that this hotel is an old-fashioned American luxury. When guests visit this hotel, they can feel that authenticity; that overall feeling of a hotel with true grandeur.
Source #3: Roberts, Roxanne. “A Hotel of a Certain Age; the Mayflower Celebrates its 75th with Faded Glory.” The Washington Post, Mar 24, 2000, pp. C.1, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/408579912?accountid=8285
In her disposition of the Mayflower Hotel, and the impact of hotels in general, Roxanne Roberts gives insight to the end of “grand hotels” within the District of Columbia. Being a journalist for the Washington Post, Roberts gives insight to this change within D.C.’s hotel industry. She starts by sharing her experience at the hotels 75th birthday celebration where she recounts, “She’s still beautiful – great lines and that expensive face lift 20 years ago – but her glory days are over.” Roberts is referring to the fact that grandeurs hotels are no longer seen as exclusive; even the great Mayflower Hotel. In its past the Mayflower Hotel, listed on the National Register of Historic Places, has a “fabulous past, plenty of great memories and one helluva of scrapbook.” Even with this attitude, many visitors shared the same reality, that the age of grand hotels was long in the past; exclusivity was now finite, nonexistent compared to the past. Roberts goes on to speak about the hotel’s exclusive guests; some being Queen Elizabeth, Winston Churchill, etc. The argument within her disposition shares how hotels do not hold the same exclusivity as they once did. Roberts even interviews Washingtonians, one being Democratic consultant Frank Mankiewicz who stated, “In every city downtown hotels have been bypassed by modern life: The Waldorf-Astoria in New York, the Ambassador in Los Angeles, the St. Francis in San Francisco. They were the big, plush, serious hotels in the days before the automobile took over.” Additionally, Roberts shares how many people can stay at these “exclusive” hotels, which truly aren’t that exclusive anymore. Hotel rates have changes and vast amounts of backgrounds now reside at the Mayflower Hotel; once a grandeurs hotel.
The provided source will be quite interesting to use as a counter argument to my paper; so the overall flow of my topic does not seem too bias. I want to be able to provide contextual evidence from both sides of the argument to give a more well-rounded disposition of the Mayflower Hotel and its overall analysis. Most of the information I have found thus far on my location has only been spoken positively, so this source adds some contradiction to my overall argument towards the way hotel’s try to perceive themselves.
Source #4: “The Mayflower Hotel Launches Bipartisan Election-Themed Campaign in the Nation’s Capital.” PR Newswire, Feb 03, 2016, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/1762046271?accountid=8285.
PR Newswire gives an inside look as to how the iconic Mayflower Hotel is the capital city’s most politically charged address; after the White House. The hotel has been host inaugural balls, presidents, and heads of state from Coolidge, Obama, Churchill, Queen Elizabeth. The newly renovated hotel has been a hub for political thought; mainly due to the hotel’s location. The newsfeed shares how the Mayflower Hotel is only down the block from the White House, so many Congressmen and heads of state will stay within the hotel. In an interview with John Montano, general manager of The Mayflower Hotel, now a member of the exclusive Autograph Collection stated, “The Mayflower has been the backdrop for Washington’s power brokers for more than nine years.” Additionally, the Mayflower Hotel seems to annually contribute in its own political “Election Year campaign”. The newsfeed continues to explain the hotel’s political activity, stating how guests can vote with their key cards, opting red or blue depending on their party choice. Also, the results of the straw poll were tabulated at key points during the campaign and shared using the hashtag #TheMayflowerVote through the hotel’s social platforms. The overall contextual evidence of this news feed shows how politically active the hotel truly is, mainly due to its location. Because the hotel is within range of both the White House and the Capitol, there is much political influence flowing throughout this historic hotel.
This source is quite interesting as it gives more detail towards the overall location of the Mayflower Hotel. The location and were this hotel is positioned allows for it to be so politically aware. It’s high political activity is from its proximity to the White House and the Capitol Building. I feel that this source will provide outside knowledge as to the overall atmosphere of the Mayflower Hotel and help start the discussion of its highly political background.
RA4: Place Matters
Within “Toward a New Sociospatial Dialectic” in his City of Rhetoric, David Fleming proposes a new ideal of thought towards “place and community”. Fleming continues to ponder this thought by reevaluating the main case study that lies at “the heart of this book”, referring to the strong evidence for a close relationship between physical location and individual and social welfare in our society and “thus good reason to think that place and rhetorical well-being are linked as well.” This all alludes to the fact that place matters, and this hold true rhetoric referring to one’s education, values, and employment, but this claim seems to no longer be true within our own societal norms. Within modern times, we learn that our own environment is a secondary factor within our lives, some even consider it, “a complete irrelevance.”(Fleming). This whole idea seems to stem even from Enlightenment thought, that the man puts himself first. Fleming furthers by sharing that, “we have tended to mythologize that creature by putting him in narratives of autonomy and self- mastery.” This whole concept is quite interesting as we ourselves tend to put ourselves first and forget about the overall environment that we choose to live within.(Fleming).
From this we tend to treat our ties to the physical world as superficial, the “real human self is immaterial, just as the most important human groups are ageographical, constituted less by shared space than by shared beliefs, knowledge, value, habits, and occupation.” Fleming believes that this is what has to do with this modern flight from place; and it seems to have intensified with each passing year. Fleming also seems to pinpoint the idea that we live in such a technological society which has reduced the role of human action and interaction. Fleming seems to overall argue then society tries to make it seem like place does not matter, but it truly does matter. Place is determined by where we are from, where we live, work, educate, and so on; so this helps bring light to the idea that place does matter. (Fleming).
Fleming, David. “Toward a New Sociospatial Dialectic.” City of Rhetoric. N.p.: n.p., n.d. 179-90. Print.
When listening to this song for the first song, I really just listened to listen. But then I began to break the song down, study it, really listen to the lyrics. The song “Greenlight” by Lorde screams of heartbreak and growth. This is something that can emotionally appeal to many of us; preferably people around her age. The song speaks on waiting for that “greenlight” to go heal and become better after losing someone you love. Heartbreak is real and when we can relate and connect to a song we can learn to heal. The use of pathos within this piece truly impacts the emotions and allows us to relate to what she is saying.
When we speak on persuasive writing, we mainly think of particular works of writing or simply just an article. However, clothing advertisements have been using these tactics for centuries. I found this particular clothing ad to be quite interesting, as it was published in the Playboy Magazine. This shows how the company is showing men what clothing will “attract” the typical beautiful female. I wanted to bring this discussion attention as rhetoric is seen in many different fronts; especially in today’s commercial industry.
9 March, 2017
The Mayflower Hotel
Within the District of Columbia, there lies one of the most historic hotels; the Mayflower Hotel. This hotel has been the home to various notable guests and hosted a wide array of political and social events. (Wikipedia). A rhetorical analysis of the Mayflower Hotel’s website alludes to the fact that the hotel wants to keep up this atmosphere and additionally make a purpose to persuade a particular audience to stay there. In addition, the overall prime location of the hotel provides additional context to the hotel. However, a comparative analysis with the Mayflower hotel and that of another hotel give a glimpse into the use of persuasion that the hotel industry will use to persuade their guests.
An analysis of the Mayflower Hotel’s web page shows how it portrays the hotel to the public eye. When you first enter the homepage you are greeted with a gallery of beautifully picked images. These images show well-dressed people walking throughout the hotel, giving the illusion to well-dressed businessmen and women. Additionally, the hotel also shows images of families and children “enjoying their stay.” This seems to bring about a sense of diversity within the website to show audiences that anyone can stay here and enjoy their time within. The hotel is also portrayed in various high definition images to show just how architecturally pleasing the hotel is to the eye. Additionally, the use of syntax; or word placement within the website gives a sense of professionalism to it, that would attract more “top-tier audiences.” An example of this would be when the web page cites, “The Mayflower Hotel is a capital classic freshly rendered, a landmark hotel that brings timeless elegance and contemporary style to its role as a vibrant social hub – a Washington, D.C. original since 1925.” This quotation relates to the diction and syntax used to portray the hotel in a particular light. However, this could also attract those with a love for history, and historic buildings. The use of the wording on the web page is used to catch the eye of various audience members. An example of this would be how the use of the words “capital classic” and “timeless elegance” are used in a way to attract a certain audience; people who want to live a life of luxury, while the words, “a pleasant stay” and “a family memory for a lifetime” will attract other members. Additionally, the way the syntax is put together is quite an interesting way. It starts by naming the hotel a “classic” and goes on to complement various characteristics of the Mayflower Hotel. Lastly, the use of tone within the webpage seems to be a reoccurring theme throughout. The overall tone within the webpage obviously seems to be promoting the hotel and providing a sense of attraction to a varied group of people. (“The Mayflower Hotel”).
When taking a deeper look at the webpage, it is noticeable the high use of rhetorical persuasion; that is ethos, logos, and pathos. First, the webpage makes a strong use of pathos, which is the use of persuading an audience through emotional appeal. The web page designer makes a good use of the hotels deep-rooted history. The design is made for the audience to click on one of the various dates, and then there is a brief description of the hotels historical guests and events. When reading these descriptions, audience members can begin to reach an emotional connection to the hotel, as so much history has happened at this hotel. The hotel also makes a great use of the emotional events that have happened at there. An example of this would be in 1932 when Franklin D. Roosevelt prepares to deliver an inaugural speech intended to reassure U.S. citizens amidst economic depression. This is where President Roosevelt penned one of the most famous lines in U.S. political history, “The only thing we have to fear is fear itself.” This spews emotion, as many Americans would want to stay within a hotel that holds so much “American history.” Additionally, the hotels webpage makes a good persuasion of getting married here. The webpage even states, “the storybook sound of ‘Married at the Mayflower’ sets the tone for the next chapter in a beautiful life together.” When hearing that statement, who wouldn’t want to get married at the Mayflower? The tone of the webpage is very meaningful and in a way familiar. The hotel wants you feel as if this is your, “home away from home.”
In addition, the webpage makes a fair use of ethos to prove its own credibility as a hotel. The use of ethos means to provide an ethical appeal to the audience, and to prove one’s own credibility. The Mayflower Hotel’s ethical appeal would be that the hotel has been around since 1925, which it uses a lot as their credibility. Being an outside audience, seeing that a hotel has been open since 1925 seems to make the audience member think that the hotel must be doing something since it has been around for so long. Additionally, the webpage states major events that have happened at the hotel from 1927 to about 1994. The use of this would be to show the audience that this hotel has held prestigious events and housed notable figures and celebrities. This is used to heighten the credibility of the hotel because if such figures stay at this hotel then the Mayflower must be a luxurious hotel to stay at. it do this to keep the hotel’s reputation as a “luxurious experience.” By providing such examples and evidence, the hotel seems to seal its credulity as a hotel and a source to house events to many audiences.
Lastly, the webpage also seems to use logos to provide a logical reason for staying at this hotel. Logically speaking, it would make sense for any audience member to stay at the Mayflower. The facts are all within the website, it have catered to various prestigious guests, and hosted many political events. In a way, the web page is saying, without really saying, that it logically makes sense to stay within a hotel that attracts the “best of the best” within politics and the celebrity spectrum. The logos side on the webpage displays a good use of diction and syntax to give a sense of “professionalism” to the hotel; making a clear differentiation from any middle-income hotel. The overall contextual presentation of the website seems to show the audience why anyone would want to stay within this hotel; simply through the use of fact.
This is all something that can be compared to Fleming’s ideals on the attraction of space within social groups. Within Flemings analysis of an “ideal community”, he shares the concepts of what is needed. Within Flemings analysis, there are six key components that constitute an ideal community: heterogeneity, publicity, security, identity, size, and density. For Fleming, heterogeneity refers to the diversity of people found in a particular space, including a mixture of different ages, races, socioeconomic statuses and beliefs. This is something that can be seen on the Mayflower hotel’s web page as it tends to appeal to a varied audience. Additionally, Fleming defines publicity using two main concepts: first, a public space should be open and easily accessible to everyone in a community and second, it should be a space than encourages freedom of speech and the expression of political opinions. The ideals of this could be compared to how the Mayflower hotel seems to uphold itself. As the hotel is appealing itself to many guests, it can be seen that their the hotel would be a space for “many people.” Also, the idea of security and safety plays a big role in Fleming’s analysis. According to Fleming, meaningful discourse is more likely to occur in a given space if individuals feel safe and protected there. This is something that can be shown through the hotel’s overall location. Located in the middle of Connecticut Avenue, the Mayflower hotel is a minutes walk away from the White House. This provides a sense of security and safety. The final three within Fleming’s analysis; identity, size, and density seem to all be combined within one category for the Mayflower hotel. The overall location of the hotel is located in one of the most dense parts of the District of Columbia, which provides a large size of people and a higher density. Additionally, because of this there is a higher account of identity while the hotel provides a sense of inclusion. (Fleming).
Additionally, when comparing the hotel’s web page to that of the Willard Intercontinental, one can see quite the resemblance in the way these hotels persuade audience members to stay at their hotel. Both use various persuasive techniques to attract a more varied amount of members. Additionally, it seems interesting that these two different hotels use many similar words and sentences to attract upper and middle class audiences. it will allude to the ideals of luxury for older audience and then share ideals of a “fun stay” for more families and younger audiences. The persuasive techniques done by these hotel industries isn’t all that unique, and is something that it all do to strive for more members to stay of their hotel.
An analysis of the Mayflower Hotel shows just how hotels use the sense of persuasion to attract audience members. Through, syntax, diction, and tone, one could see just how the hotel tries to portray itself. Additionally, the web page tries to prove this through the use of ethos, pathos, and logos to heighten the use of persuasion. Lastly, the ideals of the Mayflower and many other hotels can be compared to the thoughts of fleming as hotels try and provide ideals that attract all audiences.
Fleming, David. “An Ideal Public Space.” The City of Rhetoric: The Ideal Community, vol. 8A, 2008.
“Mayflower Hotel .” Www.Wikipedia.com, 10 Mar. 2017, en.wikipedia.org/wiki/Mayflower_Hotel.
“The Mayflower Hotel.” Www.historichotels.org, www.historichotels.org/hotels-resorts/the-mayflower-hotel-autograph-collection/. Accessed 7 Mar. 2017.
“The Mayflower Hotel.” Www.hotel-R.net, www.hotel-r.net/in/the-mayflower-hotel.
“A Washington D.C. Original: The Mayflower Hotel.” Www.themayflowerhotel.com, www.themayflowerhotel.com/.
When studying documents for Essay 1 I came about this quotation from Plato which is quite interesting. This shows the overall feel of rhetoric, and how one should go about rhetoric. The concept of it is to persuade the audience, or as Plato states it, “rule” the minds of the audience. The rhetoric must be able to persuade us, either through ethos, logos, or pathos.