20 April 2017
“Autograph Collection Hotels Adds the Mayflower Hotel to its Portfolio of Independent Hotels.” Manufacturing Close – Up, 2015, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/1680035741?accountid=8285.
Within Manufacturing Close-Up, the editorial shares how Mayflower Hotel now joins Autograph Collection Hotels, a group of strikingly independent hotels that are each ‘exactly like nothing else’. Autograph Collection Hotels, Marriott International’s portfolio of independent, one-of-a-kind hotels, is welcoming the newly renovated Washington, D.C., landmark, The Mayflower Hotel. The addition of the Mayflower Hotel brings the Collection to 86 hotels worldwide. The Mayflower Hotel, listed in the National Register of Historic places, opened in 1925 and has since hosted D.C.’s power scene and iconic figures, filling the hotel with a quintessentially capital spirit – and with a signature appeal as iconic as the hotel itself. It is one of the District of Columbia’s most revered hotels, a place filled with old-world elegance and steeped in the history of America’s capital. This was quite an interesting pick up by the Autograph Collection as they are trying to turn the Mayflower Hotel into a more modern enterprise. Additionally, in conjunction with the hotel’s rebranding as part of Autograph Collection, the Mayflower Hotel completed a full renovation, reaching at about $20 million. Each room of the hotel was redone to bring about a new sense of luxury. Julius Robinson, Vice President of Autograph Collection Hotels explains, “ Moving into the 21st Century also means that The Mayflower now offers increased bandwidth for enhanced high-speed Internet access, as well as “smart thermostats” run with a chip embedded in the guest’s key card, which communicates with the air-conditioning unit when the room is occupied in order to adjust temperatures accordingly.” This is meant to bring the olden Mayflower Hotel into the 21st century, and allow the hotel to be adaptable to a more “modern” audience.
This source will be quite interesting to use as it shows how Autograph Collection Hotels saw a market with the Mayflower Hotel. By renovating and “rebranding” the hotel’s look, this will allow for a discussion on the hotels relationship with modern times; and how the hotel relates back to its new audience. I plan on using this source to withstand an argument that the Mayflower Hotel will always hold a grandeur to it; the hotel shall remain a Washingtonian entity while adapting to the new generation.
Ylan Q Mui – Washington Post,Staff Writer. “A Hotel Boosted by a Bedtime Story.” The Washington Post, Apr 03, 2008, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/410195419?accountid=8285.
Within the Washington Post, Ylan Q Mui speaks on how the Mayflower Hotel promotes its notable past to all that enter the prestigious hotel. In her work, Mui shares that, “ The concierge gives them free postcards, and there are plaques throughout the hotel commemorating notable moments in Mayflower history — like the time Winston Churchill told a bawdy joke in one of the domed ballrooms that carried across to the women at the other end.” This shows how the hotel continuously commemorates its past events, and notable guests. Additionally, Mui points on the fact that the hotel uses their past as quite the marketing campaign. By sharing notable guests and events that have been within the hotel, this could possibly persuade those of grandeur to stay within the hotel. The Mayflower boasts cachet that few other hotels can match. It has long been a stop on the tour bus circuit, but Cardone said he has noticed more people hopping off to nose around. The concierge gives them free postcards, and there are plaques throughout the hotel commemorating notable moments in Mayflower history — “like the time Winston Churchill told a bawdy joke in one of the domed ballrooms that carried across to the women at the other end.” The hotel seems to be providing past information for a reason, it attracts visitors.
I plan on using this source to provide a more economical view within the Mayflower Hotel. This will help me correspond the information as to why the Autograph Collection Hotels saw a market within this hotel. The information provided gives key examples to the hotels marketing strategies and how the hotel continuously attracts guests.
Goldchain, Michelle. “The Mayflower Hotel Boasts New Look After $22M Renovation.” Dc.curbed.com, Curbed DC, 13 Aug. 2015, dc.curbed.com/2015/8/13/9931518/mayflower-hotel-renovation. Accessed 9 Apr. 2017.
Within, “The Mayflower Hotel Boasts New Look After $22M Renovation” Michelle Goldchain shares insight to the newest renovation of the Mayflower Hotel. During the month of April, all 10 floors of Washington, D.C.’s largest luxury hotel, The Mayflower Hotel, were completely renovated at the cost of $22 million. The new renovations included the restaurant to the hallways to the guest rooms, every aspect of the hotel was updated with new carpeting, new furniture, and a toned down color scheme to add a more modernized feel to the luxurious estate. Goldchain furthers her discussion by sharing that the renovation was done to “keep the hotel relatable”. In other words, the renovation was done to bring about a new “modern luxe” to the hotel. Additionally, Goldchain states, “Originally, the color scheme throughout the hallways and bedrooms was yellowish gold and green. Now, the color scheme is grey and white. The hallways were completely redone with new lighting, wallpaper, marble flooring, and artworks.” (Goldchain.) This new renovation seemingly brought a new sense of luxury and grandeur to the hotel. Also, each of the 581 guest rooms feature brand new headboards, desks, side tables, night stands, couches, mirrors, and plush chairs. This renovations main purpose was to simply keep the Mayflower Hotel within the public eye, and to also keep its stature as being one of the most luxurious hotel to reside in Washington D.C.
I plan to use this article to show how the Mayflower Hotel is moving into the modern world with this new renovation. This article not only gave insight to the new renovation, but also gave many descriptive details within the article of what each area would look like. The article will be useful in providing a more detailed analysis of the “look” of my location; the Mayflower Hotel.
Scott, Pamela, and Antoinette J. Lee. “The Mayflower Hotel.” Http://Sah-Archipedia.org/, Oxford University Press, 2012, sah-archipedia.org/buildings/DC-01-DW10. Accessed 9 Apr. 2017.
Within, “The Mayflower Hotel” Pamela Scott and Antoinette J. Lee give a brief history of the Mayflower Hotel. Both share the origins of the Mayflower hotel as, “Warren and Wetmore, architects of Grand Central Terminal in New York, designed the venerable Mayflower Hotel. Robert Beresford of Washington assisted the firm in executing the design. The Mayflower offered first-class hotel accommodations, dining rooms, and ballrooms in the sections of the building closest to Connecticut Avenue. To the rear, with its own private entrance off a quiet street, was the apartment house tower.” (Scott.) Today, nearly all of the apartments have been converted to hotel rooms and the public rooms restored to their original elegance. The hotels original architectural style was seen to be Beauxs Arts architecture; which brought about a sense of classicism and romanticism to its buildings. Additionally, the article also shares the a description of the interior and exterior of the hotel, to bring about an understanding of what the hotel used to look like, and what the hotel looks like now. The overall “look” of the hotel was described as, “The Mayflower Hotel rises ten stories and extends east an entire city block from Connecticut Avenue to 17th Street. The buff brick building is set upon a limestone base. Its main facade on Connecticut Avenue is shaped into a pair of curved towers flanking a deep narrow court above the hotel’s main entrance.
I plan to use this article to bring about an overall description of the Mayflower Hotel. Both Scott and Lee share a brief history of the historic hotel which will end in adding more background information for my analysis. Additionally, both share how the hotels architecture shaped its overall influence towards its audience. Lastly, the article also helps in give more information about the exterior and interior of the Mayflower Hotel.
Source #3: Roberts, Roxanne. “A Hotel of a Certain Age; the Mayflower Celebrates its 75th with Faded Glory.” The Washington Post, Mar 24, 2000, pp. C.1, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/408579912?accountid=8285
In her disposition of the Mayflower Hotel, and the impact of hotels in general, Roxanne Roberts gives insight to the end of “grand hotels” within the District of Columbia. Being a journalist for the Washington Post, Roberts gives insight to this change within D.C.’s hotel industry. She starts by sharing her experience at the hotels 75th birthday celebration where she recounts, “She’s still beautiful – great lines and that expensive face lift 20 years ago – but her glory days are over.” Roberts is referring to the fact that grandeurs hotels are no longer seen as exclusive; even the great Mayflower Hotel. In its past the Mayflower Hotel, listed on the National Register of Historic Places, has a “fabulous past, plenty of great memories and one helluva of scrapbook.” Even with this attitude, many visitors shared the same reality, that the age of grand hotels was long in the past; exclusivity was now finite, nonexistent compared to the past. Roberts goes on to speak about the hotel’s exclusive guests; some being Queen Elizabeth, Winston Churchill, etc. The argument within her disposition shares how hotels do not hold the same exclusivity as they once did. Roberts even interviews Washingtonians, one being Democratic consultant Frank Mankiewicz who stated, “In every city downtown hotels have been bypassed by modern life: The Waldorf-Astoria in New York, the Ambassador in Los Angeles, the St. Francis in San Francisco. They were the big, plush, serious hotels in the days before the automobile took over.” Additionally, Roberts shares how many people can stay at these “exclusive” hotels, which truly aren’t that exclusive anymore. Hotel rates have changes and vast amounts of backgrounds now reside at the Mayflower Hotel; once a grandeurs hotel.
The provided source will be quite interesting to use as a counter argument to my paper; so the overall flow of my topic does not seem too bias. I want to be able to provide contextual evidence from both sides of the argument to give a more well-rounded disposition of the Mayflower Hotel and its overall analysis. Most of the information I have found thus far on my location has only been spoken positively, so this source adds some contradiction to my overall argument towards the way hotel’s try to perceive themselves.
Source #4: “The Mayflower Hotel Launches Bipartisan Election-Themed Campaign in the Nation’s Capital.” PR Newswire, Feb 03, 2016, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/1762046271?accountid=8285.
PR Newswire gives an inside look as to how the iconic Mayflower Hotel is the capital city’s most politically charged address; after the White House. The hotel has been host inaugural balls, presidents, and heads of state from Coolidge, Obama, Churchill, Queen Elizabeth. The newly renovated hotel has been a hub for political thought; mainly due to the hotel’s location. The newsfeed shares how the Mayflower Hotel is only down the block from the White House, so many Congressmen and heads of state will stay within the hotel. In an interview with John Montano, general manager of The Mayflower Hotel, now a member of the exclusive Autograph Collection stated, “The Mayflower has been the backdrop for Washington’s power brokers for more than nine years.” Additionally, the Mayflower Hotel seems to annually contribute in its own political “Election Year campaign”. The newsfeed continues to explain the hotel’s political activity, stating how guests can vote with their key cards, opting red or blue depending on their party choice. Also, the results of the straw poll were tabulated at key points during the campaign and shared using the hashtag #TheMayflowerVote through the hotel’s social platforms. The overall contextual evidence of this news feed shows how politically active the hotel truly is, mainly due to its location. Because the hotel is within range of both the White House and the Capitol, there is much political influence flowing throughout this historic hotel.
This source is quite interesting as it gives more detail towards the overall location of the Mayflower Hotel. The location and were this hotel is positioned allows for it to be so politically aware. It’s high political activity is from its proximity to the White House and the Capitol Building. I feel that this source will provide outside knowledge as to the overall atmosphere of the Mayflower Hotel and help start the discussion of its highly political background.
Source #1: Kennedy, Janice. “Where the Rich and Famous Go to Play; D.C.’s Storied Mayflower Hotel.” The Vancouver Sun, May 20 2008, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/243870379?accountid=82
Within Where the rich and famous go to play; D.C.’s storied Mayflower Hotel, Janice Kennedy speaks on the history and controversy within the notorious Mayflower Hotel. Being a journalist for the Vancouver Sun, Kennedy expresses that the famous hotel, “is not the only hotel in town listed on the U.S. National Register of Historic Places; but these days at least, it is the one with the most, um, cachet.” Within her analysis, Kennedy shares various controversial acts that have composed at the hotel. For about 83 years, the Mayflower Hotel has entertained royalty, hosted inaugural balls and accommodated the “whims of the U.S. capital’s rich and famous.” Kennedy shares various notable encounters or controversial issues that have occurred at the hotel One being the controversial issue of New York governor Eliot Spitzer, the discovery of him with a prostitute which sparked the scandal leading to Spitzer’s political annihilation. Second, being where former president Bill Clinton was seen embracing a young Monica Lewinsky; sparking controversy over their potential relationship. One last example would simply be in 1990, a girlfriend of Washington mayor Marion Barry testified that she smoked crack with him at the Mayflower; this all happening during the D.C. crack epidemic. In addition to this Kennedy speaks on the grander style of the hotel. She states that the hotel is an, “imposing monument to Beaux Arts style.” This relates to the lavish appearance of the hotel. Additionally, Kennedy gives some conceptual information towards the appearance of the Mayflower and its reception from the rich and famous. Kennedy gives insight to just such of the famous guests that stayed within this hotel. The Mayflower has played host to a parade of rich, famous, and occasionally notorious – from the German spy George Dasch to Queen Elizabeth, Charles De Gaulle, John Wayne, Walt Disney, and Muhammad Ali to name a few. Kennedy shares how this notable hotel as seen much history and controversy.
I plan to use this source to share historical information on the Mayflower Hotel. This source is quite useful as it shares history of the hotel itself, with its many notable guests. I plan to connect this source with my other sources that give more of a description towards the appearance of the hotel. Where the source lacks in description towards the hotel, it provides with factual and historical information towards its many guests; one being Marion Barry who was mentioned in S Street Rising.
Source #2: Sarah Kershaw and, Michael P. “Just a Hotel? for some, it’s an Adventure.” New York Times, Mar 20 2008, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/433803271?accountid=8285.
Within Just a Hotel? For Some, It’s an Adventure, Sarah Kershaw and Michael Powell spoke on how the Mayflower Hotel is one of those lavish style hotels for the rich and famous. Both are journalists from the New York Times and shared various accounts of famous individuals that have stayed at the hotel and the famous architectural style within the hotel. Both shared accounts on the hotels interesting policies and mysterious demeanor by stating, “Few dispute that, but interviews with two dozen employees and patrons — and several others with deep roots in Washington society — suggest that Mayflower and her $400-a-night peers downtown take a passive don’t-ask-don’t-tell policy toward the more elite prostitution outfits.” One example of this would be the famous account with Eliot Spitzer’s prostitution scandal. Both received information through an anonymous and found, “Mr. Spitzer had passed the afternoon of Feb. 13 in the Lobby Court, a bustling cafe that features gourmet sandwiches and $500 bottles of wine. There, one employee overheard him joking that he wanted a piano player to perform in his room later that night. Mr. Ruskin and others said they saw the governor frequently at the Town & Country, and a former employee said he once saw Mr. Spitzer leave the bar with a woman and head upstairs.” In addition, both share how the elegance of the hotel exemplified grandeur and sophistication. They detailed the hotel as having large pillars, gold details, and large chandeliers.
I plan to use this source to add to my previous source and have a fully detailed exemplified description of the hotel’s elegant style and guests within. As previously stated, where the source lacks in description towards the hotel, it provides with factual and historical information towards its many guests