Within the world of social media, the audience pulls the strings. However, does this mean that we the audience are the form of persuasion? Are we the root of online/social rhetoric. The answer is a simple yes, we are the source of all our rhetoric on social media. However with such rhetoric, there is a tendency that the audience may not use such rhetoric correctly, therefore not entirely reach the audience. This is a massive topic with hundreds of documented techniques, concepts, and descriptors. Yet even the basics of Aristotelian rhetoric can help marketers assess and deconstruct their successes and failures in social media communication. The idea of rhetoric within social media deems true as you can see prime examples of celebrities “promoting” products or endorsing brands; to persuade the audience a certain way. However, this can be an issue because not all people can use this rhetoric properly and end up losing their audience. The ongoing influx of rhetoric within our social media is quite interesting to study and figure out.
The District of Columbia’s Architectural Style
The District of Columbia has been known for its key architectural style, orderly and symmetrical, Washington, D.C.’s early Roman influences have distinguished it from every metropolitan city in the nation. Tall columns, symmetrical shapes, triangular pediments, domed roofs — Neoclassical features can be found anywhere and everywhere in the District. Just the city plan demonstrates Washington, D.C.’s architectural style with its consolidated scheme and central forum with city services. To see just how far the Neoclassical style reaches, check out the map below of 15 examples of Neoclassical architecture found in the District, from memorials to museums to bridges. These examples can be seen through the White House, the Capitol Building, and the National Art Gallery. D.C. architecture is shown throughout the city through persuasive analysis.
Rhetoric Within the “Real World”
Within our society, we see rhetoric and persuasion all around us. Our society is full of persuasive information to relate ourselves with a product or particular material. The concepts of rhetoric tend to be applied through the uses of ethos, logos, and pathos to contend to a wide audience population. This tends to be targeted at various focus groups and audiences to bring about a sense of “brand loyalty”. The use of persuasion tends to be within advertisements focusing on clothing, food, or skincare/makeup. Within the studies of rhetoric within literature, you learn that the use of this writing is meant to persuade the writer to believe the writers argument. This can be true within marketing and advertising. Such political advertising in D.C. bring about a sense of nationalism, morale to the city.
When thinking of what to talk about for this weeks commonplace, I was quite confused. Ive had so much going on, that I truly didn’t ever sit down and just think of information I learned throughout the week. Then I remembered, I remember a quote that rang clear in my head. I have been reading a lot as I have been healing and a particular quote has been stuck in my head, “You are built of natural disasters, remember how beautiful.” Breaking it down one can see the beautiful allusion it gives. We learn so much information throughout our lives, we learn, we grow, we persuade that information. Breaking down human thought brings about a new sense of vision. We are made of everything and nothing, and when you break down human thought and persuasion, the discussion becomes quite fuzzy.
Within literature, the terms of rhetoric seem to be displayed all throughout us. During last class, we discussed the the ideals shared by EdBauer when she spoke on the triangulated ideals of the sender, receiver, and text. EdBauer continues this discussion by sharing the ideals of Warner when he states, “ public seems to be self-organized by discourse, but in fact requires pre existing forms and channels of circulation” (75). This whole idea is based on the ideals of rhetoric and rhetorical situations, that we live in a society filled with senders and receivers who are formed by pre existing notions. This is something one can see around them wherever they go, this is something that proves contextual evidence in the sense that rhetoric is all around us.
EdBauer, Jenny. “Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies.” Taylor and Francis. N.p.: n.p., n.d. 1-3. Print.
When watching the Grand Budapest I realized many of the cinematic approaches within the film regarding rhetoric. Whilst learning how rhetoric seems to be a sense of persuasion to the audience, it is prevalent how the film industry will use pathos to persuade the audience/viewer a certain way throughout the film. This can directly paired to the rhetoric that we see in literature, as we use these techniques to persuade the audience a certain way, emotionally and mentally.
When listening to this song for the first song, I really just listened to listen. But then I began to break the song down, study it, really listen to the lyrics. The song “Greenlight” by Lorde screams of heartbreak and growth. This is something that can emotionally appeal to many of us; preferably people around her age. The song speaks on waiting for that “greenlight” to go heal and become better after losing someone you love. Heartbreak is real and when we can relate and connect to a song we can learn to heal. The use of pathos within this piece truly impacts the emotions and allows us to relate to what she is saying.
When we speak on persuasive writing, we mainly think of particular works of writing or simply just an article. However, clothing advertisements have been using these tactics for centuries. I found this particular clothing ad to be quite interesting, as it was published in the Playboy Magazine. This shows how the company is showing men what clothing will “attract” the typical beautiful female. I wanted to bring this discussion attention as rhetoric is seen in many different fronts; especially in today’s commercial industry.
When studying documents for Essay 1 I came about this quotation from Plato which is quite interesting. This shows the overall feel of rhetoric, and how one should go about rhetoric. The concept of it is to persuade the audience, or as Plato states it, “rule” the minds of the audience. The rhetoric must be able to persuade us, either through ethos, logos, or pathos.
“But you get ready, you get all dressed up. To go nowhere in particular. Back to work or the coffee shop. Doesn’t matter because its enough.”
I really enjoy the message behind these lyrics. We live in a society that’s so focused on perfection and doing everything we can to impress. These lyrics are inspiring because she states how you should get dressed and go out for you, not for anyone else. Do things because you want to do them and stand by those decisions. We are all only young once, so don’t try and live through someone else’s life; live for you.