Within “Afterword” in his City of Rhetoric, David Fleming proposes a new ideal of thought towards “place and community”. Fleming wraps up his argument by showing the “purpose” of his writing and his overall stance on the neglect of domestic public life. Fleming shares that the, “ neglect of domestic public life under this administration has been doubly unfortunate” (Fleming.) He proves his argument by providing two key points, first, urban poverty and homelessness in this country have actually worsened while the attention has moved elsewhere; mainly on middle class residents/households. Second, the exorbitant cost of our new international adventures has made fixing those problems even more difficult than before since, “more and more of an increasingly tight budget must now now be devoted to military spending, foreign aid, and the national defense” (Fleming.)
In his second portion of the “Afterword”, Fleming shares his main point in writing the City Of Rhetoric. Fleming states, “ my point in this book has not been that we should not think globally, that we should not be always intensely aware of the rest of the world and our place in it, both as individuals and as communities.” Fleming proves this argument by providing argumentative research and examples throughout the book. As Fleming has shared, he believes that we should be considering more carefully our metropolitan lives together and thinking more creatively about our civic responsibilities to one another. He furthers this by stating that is it not about simply shifting our political allegiance from one public to another, from the “globe or nation-state to the city or urban district” (Fleming.)
Fleming, David. “Afterword.” City of Rhetoric. N.p.: n.p., n.d. 212-219. Print.
Within my commonplace, the discussion of the Mayflower Hotel is one of great interest. The dissection of the cultural, political, social, and economic status has thoroughly been discussed to show the audience the key interests at hand. The use of multimodal instances combine word and image to bring about a new definition of the Mayflower Hotel. Additionally, a rhetorical analysis of these choices are shown to discuss the main concepts of the commonplace. This website discusses the location of the Mayflower Hotel and the impact it has on the District of Columbia, and vice versa. The hotel itself has been very influential in D.C. and this can be shown through the various articles and discussions within the webpage.
Within the world of social media, the audience pulls the strings. However, does this mean that we the audience are the form of persuasion? Are we the root of online/social rhetoric. The answer is a simple yes, we are the source of all our rhetoric on social media. However with such rhetoric, there is a tendency that the audience may not use such rhetoric correctly, therefore not entirely reach the audience. This is a massive topic with hundreds of documented techniques, concepts, and descriptors. Yet even the basics of Aristotelian rhetoric can help marketers assess and deconstruct their successes and failures in social media communication. The idea of rhetoric within social media deems true as you can see prime examples of celebrities “promoting” products or endorsing brands; to persuade the audience a certain way. However, this can be an issue because not all people can use this rhetoric properly and end up losing their audience. The ongoing influx of rhetoric within our social media is quite interesting to study and figure out.
The District of Columbia’s Architectural Style
The District of Columbia has been known for its key architectural style, orderly and symmetrical, Washington, D.C.’s early Roman influences have distinguished it from every metropolitan city in the nation. Tall columns, symmetrical shapes, triangular pediments, domed roofs — Neoclassical features can be found anywhere and everywhere in the District. Just the city plan demonstrates Washington, D.C.’s architectural style with its consolidated scheme and central forum with city services. To see just how far the Neoclassical style reaches, check out the map below of 15 examples of Neoclassical architecture found in the District, from memorials to museums to bridges. These examples can be seen through the White House, the Capitol Building, and the National Art Gallery. D.C. architecture is shown throughout the city through persuasive analysis.
Rhetoric Within the “Real World”
Within our society, we see rhetoric and persuasion all around us. Our society is full of persuasive information to relate ourselves with a product or particular material. The concepts of rhetoric tend to be applied through the uses of ethos, logos, and pathos to contend to a wide audience population. This tends to be targeted at various focus groups and audiences to bring about a sense of “brand loyalty”. The use of persuasion tends to be within advertisements focusing on clothing, food, or skincare/makeup. Within the studies of rhetoric within literature, you learn that the use of this writing is meant to persuade the writer to believe the writers argument. This can be true within marketing and advertising. Such political advertising in D.C. bring about a sense of nationalism, morale to the city.
20 April 2017
“Autograph Collection Hotels Adds the Mayflower Hotel to its Portfolio of Independent Hotels.” Manufacturing Close – Up, 2015, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/1680035741?accountid=8285.
Within Manufacturing Close-Up, the editorial shares how Mayflower Hotel now joins Autograph Collection Hotels, a group of strikingly independent hotels that are each ‘exactly like nothing else’. Autograph Collection Hotels, Marriott International’s portfolio of independent, one-of-a-kind hotels, is welcoming the newly renovated Washington, D.C., landmark, The Mayflower Hotel. The addition of the Mayflower Hotel brings the Collection to 86 hotels worldwide. The Mayflower Hotel, listed in the National Register of Historic places, opened in 1925 and has since hosted D.C.’s power scene and iconic figures, filling the hotel with a quintessentially capital spirit – and with a signature appeal as iconic as the hotel itself. It is one of the District of Columbia’s most revered hotels, a place filled with old-world elegance and steeped in the history of America’s capital. This was quite an interesting pick up by the Autograph Collection as they are trying to turn the Mayflower Hotel into a more modern enterprise. Additionally, in conjunction with the hotel’s rebranding as part of Autograph Collection, the Mayflower Hotel completed a full renovation, reaching at about $20 million. Each room of the hotel was redone to bring about a new sense of luxury. Julius Robinson, Vice President of Autograph Collection Hotels explains, “ Moving into the 21st Century also means that The Mayflower now offers increased bandwidth for enhanced high-speed Internet access, as well as “smart thermostats” run with a chip embedded in the guest’s key card, which communicates with the air-conditioning unit when the room is occupied in order to adjust temperatures accordingly.” This is meant to bring the olden Mayflower Hotel into the 21st century, and allow the hotel to be adaptable to a more “modern” audience.
This source will be quite interesting to use as it shows how Autograph Collection Hotels saw a market with the Mayflower Hotel. By renovating and “rebranding” the hotel’s look, this will allow for a discussion on the hotels relationship with modern times; and how the hotel relates back to its new audience. I plan on using this source to withstand an argument that the Mayflower Hotel will always hold a grandeur to it; the hotel shall remain a Washingtonian entity while adapting to the new generation.
Ylan Q Mui – Washington Post,Staff Writer. “A Hotel Boosted by a Bedtime Story.” The Washington Post, Apr 03, 2008, ProQuest Central, http://proxyau.wrlc.org/login?url=http://search.proquest.com/docview/410195419?accountid=8285.
Within the Washington Post, Ylan Q Mui speaks on how the Mayflower Hotel promotes its notable past to all that enter the prestigious hotel. In her work, Mui shares that, “ The concierge gives them free postcards, and there are plaques throughout the hotel commemorating notable moments in Mayflower history — like the time Winston Churchill told a bawdy joke in one of the domed ballrooms that carried across to the women at the other end.” This shows how the hotel continuously commemorates its past events, and notable guests. Additionally, Mui points on the fact that the hotel uses their past as quite the marketing campaign. By sharing notable guests and events that have been within the hotel, this could possibly persuade those of grandeur to stay within the hotel. The Mayflower boasts cachet that few other hotels can match. It has long been a stop on the tour bus circuit, but Cardone said he has noticed more people hopping off to nose around. The concierge gives them free postcards, and there are plaques throughout the hotel commemorating notable moments in Mayflower history — “like the time Winston Churchill told a bawdy joke in one of the domed ballrooms that carried across to the women at the other end.” The hotel seems to be providing past information for a reason, it attracts visitors.
I plan on using this source to provide a more economical view within the Mayflower Hotel. This will help me correspond the information as to why the Autograph Collection Hotels saw a market within this hotel. The information provided gives key examples to the hotels marketing strategies and how the hotel continuously attracts guests.
Goldchain, Michelle. “The Mayflower Hotel Boasts New Look After $22M Renovation.” Dc.curbed.com, Curbed DC, 13 Aug. 2015, dc.curbed.com/2015/8/13/9931518/mayflower-hotel-renovation. Accessed 9 Apr. 2017.
Within, “The Mayflower Hotel Boasts New Look After $22M Renovation” Michelle Goldchain shares insight to the newest renovation of the Mayflower Hotel. During the month of April, all 10 floors of Washington, D.C.’s largest luxury hotel, The Mayflower Hotel, were completely renovated at the cost of $22 million. The new renovations included the restaurant to the hallways to the guest rooms, every aspect of the hotel was updated with new carpeting, new furniture, and a toned down color scheme to add a more modernized feel to the luxurious estate. Goldchain furthers her discussion by sharing that the renovation was done to “keep the hotel relatable”. In other words, the renovation was done to bring about a new “modern luxe” to the hotel. Additionally, Goldchain states, “Originally, the color scheme throughout the hallways and bedrooms was yellowish gold and green. Now, the color scheme is grey and white. The hallways were completely redone with new lighting, wallpaper, marble flooring, and artworks.” (Goldchain.) This new renovation seemingly brought a new sense of luxury and grandeur to the hotel. Also, each of the 581 guest rooms feature brand new headboards, desks, side tables, night stands, couches, mirrors, and plush chairs. This renovations main purpose was to simply keep the Mayflower Hotel within the public eye, and to also keep its stature as being one of the most luxurious hotel to reside in Washington D.C.
I plan to use this article to show how the Mayflower Hotel is moving into the modern world with this new renovation. This article not only gave insight to the new renovation, but also gave many descriptive details within the article of what each area would look like. The article will be useful in providing a more detailed analysis of the “look” of my location; the Mayflower Hotel.
Scott, Pamela, and Antoinette J. Lee. “The Mayflower Hotel.” Http://Sah-Archipedia.org/, Oxford University Press, 2012, sah-archipedia.org/buildings/DC-01-DW10. Accessed 9 Apr. 2017.
Within, “The Mayflower Hotel” Pamela Scott and Antoinette J. Lee give a brief history of the Mayflower Hotel. Both share the origins of the Mayflower hotel as, “Warren and Wetmore, architects of Grand Central Terminal in New York, designed the venerable Mayflower Hotel. Robert Beresford of Washington assisted the firm in executing the design. The Mayflower offered first-class hotel accommodations, dining rooms, and ballrooms in the sections of the building closest to Connecticut Avenue. To the rear, with its own private entrance off a quiet street, was the apartment house tower.” (Scott.) Today, nearly all of the apartments have been converted to hotel rooms and the public rooms restored to their original elegance. The hotels original architectural style was seen to be Beauxs Arts architecture; which brought about a sense of classicism and romanticism to its buildings. Additionally, the article also shares the a description of the interior and exterior of the hotel, to bring about an understanding of what the hotel used to look like, and what the hotel looks like now. The overall “look” of the hotel was described as, “The Mayflower Hotel rises ten stories and extends east an entire city block from Connecticut Avenue to 17th Street. The buff brick building is set upon a limestone base. Its main facade on Connecticut Avenue is shaped into a pair of curved towers flanking a deep narrow court above the hotel’s main entrance.
I plan to use this article to bring about an overall description of the Mayflower Hotel. Both Scott and Lee share a brief history of the historic hotel which will end in adding more background information for my analysis. Additionally, both share how the hotels architecture shaped its overall influence towards its audience. Lastly, the article also helps in give more information about the exterior and interior of the Mayflower Hotel.
Within literature, the terms of rhetoric seem to be displayed all throughout us. During last class, we discussed the the ideals shared by EdBauer when she spoke on the triangulated ideals of the sender, receiver, and text. EdBauer continues this discussion by sharing the ideals of Warner when he states, “ public seems to be self-organized by discourse, but in fact requires pre existing forms and channels of circulation” (75). This whole idea is based on the ideals of rhetoric and rhetorical situations, that we live in a society filled with senders and receivers who are formed by pre existing notions. This is something one can see around them wherever they go, this is something that proves contextual evidence in the sense that rhetoric is all around us.
EdBauer, Jenny. “Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies.” Taylor and Francis. N.p.: n.p., n.d. 1-3. Print.
When watching the Grand Budapest I realized many of the cinematic approaches within the film regarding rhetoric. Whilst learning how rhetoric seems to be a sense of persuasion to the audience, it is prevalent how the film industry will use pathos to persuade the audience/viewer a certain way throughout the film. This can directly paired to the rhetoric that we see in literature, as we use these techniques to persuade the audience a certain way, emotionally and mentally.