Anyone that’s spent any significant amount of time reading the work of college students knows that it often leaves much to be desired. From poor content development, poor grammar skills, lack of organization to the absence of thought borne of critical thinking, college graduates very often leave school without the basic abilities required of anyone that hopes to truly “make a difference in the world.” Being unable to analyze media content thoroughly or not knowing how to express one’s well-developed arguments has broader implications than one may realize.
Being at the top of the hierarchy established by the tenets of the diffusion of innovation theory has led many people in Western society to believe that their capabilities to optimally utilize and analyze technology and its byproducts are superior to those deemed to be a part of the “undeveloped” masses. in reality, it is often the case that these people are just as inept at critically consuming mediated content as those deemed to be intellectually and societally “undeveloped.” How can the “diffusion of innovations” theory work successfully if those at the top of the hierarchy only utilize the innovations in a superficial manner? They can’t, which is another reason that it is so important to increase media literacy skills of the well-educated. (Waisbord 5)
I aim to improve the poor state of media literacy and writing ability among post-secondary school students through a partnership with the Center for Media Literacy. This partnership will result in the implementation of mandatory media literacy and writing seminars for all incoming AU undergraduates and graduates. Students must be able to be highly discerning when it comes to consuming media content while also possessing the ability to be adaptable when it comes to the writing process. Equipping students with these skills through a participatory program such as the hands-on seminar series being proposed will better allow institutions of higher education to produce truly productive members of society for a brighter tomorrow.