The television show, The Magicians, follows a group of adults with magical powers unknown to the mainstream world in which they have always lived. The cover art for this show depicts a female lying horizontally in the air, almost as if she had been thrown into this position by a strong force. This woman is dressed in an extremely short skirt and shirt. The woman’s outfit and positioning gives this image a slightly sexual undertone, regardless from the fact that the show is not very sexual in its nature. Another reason this coverart does not make much sense, is the fact that the main character of the show is not this female, or any female at all, rather the storyline follow, primarily, a male magician. It seems to be that the placement of the woman in this image, while inconsistent with the context of the television show, was not done accidentally. Beauty and sex are two of the most coveted things in society today. By creating cover art for a product, in this case a television show, that depicts one of these two things, the creators can ensure some sort of traffic surrounding their product. The woman on the cover of this TV show advertisement may have very little to do with the show, but as long as people like the aesthetic presented and click on the photography, then the creators goal is reached.