The 7th Flats at Progression Place are built by the Bozzuto Construction company. Bozzuto displays an organized, neat, well-oriented website for the 7th Flats. The website states its purpose clearly: sell apartments. Also, the words “7TH FLATS” is written capitalized, which basically are the first words the viewer reads when opening the website. At the top of the page, the website allows the viewer to see all aspects the 7th Flats provide. At the top right corner, the company’s contact is placed so that anyone who is interested in the apartment has an easy access to communicate with the sellers. The website provides a slideshow of everything the building has to offer. First, the slideshow starts with a picture of a bedroom. The bedroom is all set up, which gives the viewer a nice look on how their apartment will look like with their decorations. The second picture is a photo of the rooftop of the building. The rooftop decorations are modern, with high stools and tables prepared for a nice lunch with the sun out. The third and last picture is a photo of the living room, decorated with a modern touch and many colors. Beneath the slideshow, there is a short description of the 7th flats stating, “Brand new apartments in the heart of Washington, DC’s legendary Shaw neighborhood. Located right next to the Shaw-Howard U Metro and right above the neighborhood’s new favorite places to eat, drink, and socialize at Progression Place. The highly anticipated 7th Flats Apartments at Progression Place blends the best of modern upscale living with the rich history of the Shaw community…” (Bozzuto). The message motivates the viewer to live in these specific apartments. On the left side of the website, there are various options the viewer can click on such as features and amenities, floor plans, photos and videos, and more. The website displays only the positive aspects of the building, trying to persuade the audience of buying such elegant apartments. Since the website is owned by the company which constructed 7th Flats, they want to persuade only what is positive about the apartments.
The Bozzuto websites also offers an abundant amount of helpful information about the apartment, and not everything about the website is persuading. The different prices of the apartments are available to observe in the website, and a map of the building’s location is also available, making it easier for the viewer to experience where the building is at. The website focuses on accommodating the audience, so that the audience feels comfortable, and can navigate easily through the website. The targeted audience for this website would be anyone who is interested in the apartments, and can afford living in them.
In conclusion, the Bozzuto website is an organized, easy-managed website that is a guide for the rent or sale of the 7th Flats at Progression Place apartments. Furthermore, the Bozzuto website presents the information about the apartments in a persuasive way: by stating all the positives of the apartment building and ignoring the negative.
“7th Flats.” Bozzuto. N.p., 24 Oct. 2016. Web. 09 Nov. 2016.