Category Archives: Uncategorized

7th Flats at Progression Place: The Bozzuto Website

     The 7th Flats at Progression Place are built by the Bozzuto Construction company. Bozzuto displays an organized, neat, well-oriented website for the 7th Flats. The website states its purpose clearly: sell apartments. Also, the words “7TH FLATS” is written capitalized, which basically are the first words the viewer reads when opening the website. At the top of the page, the website allows the viewer to see all aspects the 7th Flats provide. At the top right corner, the company’s contact is placed so that anyone who is interested in the apartment has an easy access to communicate with the sellers. The website provides a slideshow of everything the building has to offer. First, the slideshow starts with a picture of a bedroom. The bedroom is all set up, which gives the viewer a nice look on how their apartment will look like with their decorations. The second picture is a photo of the rooftop of the building. The rooftop decorations are modern, with high stools and tables prepared for a nice lunch with the sun out. The third and last picture is a photo of the living room, decorated with a modern touch and many colors. Beneath the slideshow, there is a short description of the 7th flats stating, “Brand new apartments in the heart of Washington, DC’s legendary Shaw neighborhood. Located right next to the Shaw-Howard U Metro and right above the neighborhood’s new favorite places to eat, drink, and socialize at Progression Place. The highly anticipated 7th Flats Apartments at Progression Place blends the best of modern upscale living with the rich history of the Shaw community…” (Bozzuto). The message motivates the viewer to live in these specific apartments. On the left side of the website, there are various options the viewer can click on such as features and amenities, floor plans, photos and videos, and more. The website displays only the positive aspects of the building, trying to persuade the audience of buying such elegant apartments. Since the website is owned by the company which constructed 7th Flats, they want to persuade only what is positive about the apartments.

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     The Bozzuto websites also offers an abundant amount of helpful information about the apartment, and not everything about the website is persuading. The different prices of the apartments are available to observe in the website, and a map of the building’s location is also available, making it easier for the viewer to experience where the building is at. The website focuses on accommodating the audience, so that the audience feels comfortable, and can navigate easily through the website. The targeted audience for this website would be anyone who is interested in the apartments, and can afford living in them.

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    In conclusion, the Bozzuto website is an organized, easy-managed website that is a guide for the rent or sale of the 7th Flats at Progression Place apartments. Furthermore, the Bozzuto website presents the information about the apartments in a persuasive way: by stating all the positives of the apartment building and ignoring the negative.

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Work Cited

“7th Flats.” Bozzuto. N.p., 24 Oct. 2016. Web. 09 Nov. 2016.

The Unique Building of 1825 7th St NW: 7th Flats at Progression Place

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This is the 7th Flats at the Progression Places lobby. This image demonstrates its modern aspect.

    There, in the middle of a dirty, obscure, and dangerous area in Washington D.C., is a different and unique building than the rest of all the places in Shaw. On 1825 7th St NW is a modern and new building known as the 7th Flats at Progression Place. The building is “A diverse mix of dining, shopping, arts, nightlife and community-serving amenities are envisioned that will bring new life and vibrancy to the 7th Street corridor” (Retail Spotlight, Progression Place). The world outside of the building and the world inside seem like two different planets with two totally polar opposite settings. The streets are filthy and neglected, while the lobby of the building is so clean and pristine, that it seems like people would clean their shoes before entering to not disrupt the glamor of the building.

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Eating area to enjoy a nice coffee or read the newspaper.

     The 7th Flats building is nothing like John’s Place, because the John’s Place building is small and abandoned, while 7th Flats is lively, vivid, new, and eccentric. The Progression Place’s front side part is filled with new and popular shops and boutiques such as sprint and the Uprising muffin company. Then, in the middle of all the essence, is the entrance of the 7th Flats apartment building. The 7th flats, “offers all the modern luxury, residential amenities, and convenience expected by those seeking a vibrant, urban lifestyle, represents an ideal opportunity to live in comfort and style with easy reach of your workplace (Progression Place). The decorative lobby is styled with decorative walls of white and beige tones. There is also a red painting with lights to highlight the style and for the seating area, there are couches of red and blue tones. Also, in front of the couches there are two rounded gold tables on top of a beige, velvet carpet. The lighting is purposely placed to define the different modern schemes of the room. There is also a dark purple column alone with an uneven shape to add edge to the room. The entrance of the lobby has windows for walls so that it also brings in natural lighting into the building and gives a feel of outdoors and nature. There is a small and round table with a marble surface in the entrance of the building to offer people a casual seating setting. People can relax here to enjoy their breakfast, a cup of coffee or even read the day’s newspaper. The floor is an off-white marble to add glamour to the chic and modern ambiance and there is also a blue stripe going across the floor so that it is not so discolored. In the entrance, there is also a decorative table laying straight across the wall with a simple decorative statue to add design. Behind this table, hanging on the wall, is another simple black painting. The ceiling is made up of big white circles that gives a modern look to the lobby. In the back of the lobby are two silver elevators that take residents or visitors to the residences. Left to the elevators is a brown, tall table where the receptionist sit.

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This is the comfortable seating area in the lobby. The couches have bright, colorful pillows. there is also a red wall that is illuminated by lights. Two gold, rounded tables are presented in the seating area as well.

      The 7th Flats is the start to a new community in Shaw; it is the first modern building that will shift the view of the area. This building at the Progression Place has power since it intrigues everybody who passes by it. Its modern decorations and eccentric look will grab visitors attention and will inspire them to move into the unique building of 1825 7th St NW.

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Entrance to 7th Flats at Progression Place.

               

 

                                                                       

 

         Works Cited

Internet Marketing, Website Design, | MD, VA, DC. “Progression Place.” Modern, Classic Urban Style Community Residences. N.p., n.d. Web. 26 Oct. 2016.

“Retail Spotlight | Progression Center.” Washington DC Economic Partnership. WDCEP, n.d. Web. 26 Oct. 2016.