I saw this advertisement today while I was on my way to one of my classes, and it immediately caught my attention. The first thing I noticed was the large and quite obvious “168 Miles South” written right in the middle of the ad. This, naturally, made me wonder what is 168 miles south, so I continued reading the ad and saw that it was for Longwood University in Virginia. I thought this was a clever trick for Longwood University to do. Instead of posting the name of their school very large on the advertisement, they appealed to people’s curiosity by making a distance the first thing that people see. This makes people curious as to what is 168 miles away, as it did for me, which makes people continue reading the ad, thus leading them to see the Longwood University name at the bottom.
One thing that I was very confused about when I first saw this ad was why it was on another college campus that was 168 miles away. Then I realized that, until I saw the ad, I had never heard of Longwood University. I’m sure I am not the only individual on or visiting this campus that is not familiar with Longwood University. If Longwood University is not a very well known school, then using American’s campus to advertise is a very good idea. When prospective students come to visit the campus, they will see this advertisement and will possibly look into going to Longwood. Choosing American is also a strategic move because many of the applicants are from nearby states, and because Longwood isn’t extremely far away, it would not be out of the realm of possibilities for people applying to American to also be applying to other schools in Virginia.
Longwood University uses the placement of their ad on our campus, as well as appealing to people’s curiosities, to make the most effective advertisement for their school, and they most likely obtain a few more applicants because of it.