Competitive Advantage in Business


This course provides students with an opportunity to develop their existing critical thinking skills through a specific focus on the concept and empirical phenomenon of competitive advantage in business ((i.e., superior stakeholder value creation).  The course addresses a variety of sources of competitive advantage and the interactions between them (including macroenvironmental and industry forces, corporate, business and functional strategies), as well as issues associated with the history and role of business in society, stakeholder engagement, and performance measurement.  Readings and assignments will focus on critically analyzing current media coverage of competitive advantage in business, as well as cases.