Do you want to build an online store? How will you get some “foot” traffic? How will people find out about your store or discover your products? For retail businesses, they rely on their storefront to get ahead of their customers. However, this doesn’t apply to e-commerce sites. For online stores, they have to rely on e-commerce platforms, such as Shopify, that allow them to access the internet, set up their stores quickly and market easily.
Over time, Shopify has witnessed massive growth and popularity, becoming one of the leading e-commerce platforms for brands looking to start, grow and manage an online venture. However, it is because of its ease of use and popularity that makes it difficult for brands to stand out from thousands of similar stores. This is why you need some Shopify marketing secrets and best practices to be ahead of other brands.
Shopify being a great option to set up your marketing store, check out the following tips to help you achieve success with Shopify.
Setting Up Your Store
Your eagerness, excitement, and ambition of setting up an online store can get the better of you, and may result in skipping one of the basic steps on the wayside. This is why you need a good place to set off. Check out the various beginners guide for Shopify users to ease your start-up process.
When it comes to setting up the store, there are certain things to consider. Perhaps the most important is your website hosting and domain setup. Among the Shopify plans, there is no plan that includes domain and email hosting. Therefore, you will need to find a reliable internet domain registrar for hosting services. GoDaddy and Namecheap can be good options.
As for the domain setup, Shopify gives its clients a free myshopify.com domain upon signup as the store URL. In that case, considering your brand store name is “abcd,” your store URL will appear like http://abcd.myshopify.com. Honestly, this won’t look good from the customers perspective and doesn’t help build a strong brand reputation. Also, if you will be printing your URL, it won’t be easily recognised as a brand name. This is why you should consider purchasing a domain for your e-commerce store.
For utmost marketing experience, you need to prepare for a maximum impact once it comes live. The first thing is securing your audience. You shouldn’t assume that your target audience are anxiously waiting for you to launch your website. For most cases, potential customers aren’t even aware of it. Therefore, identify where to find customers and how to get them talking about your business before launching your website.
The best way to jumpstart your outreach before your e-commerce store launch is imminent is collecting email addresses and building a media list. Proper marketing is vital for the long-term success of your website, and its never early to lay the groundwork. Consider a referral-marketing program and other forms of traditional advertising to build some buzz.
Lastly, perform endless research before setting off your website. Gather preliminary information that will help you make marketing strategies in the long run. For instance, you can try split testing with different adverts and site designs to get a fine-tuned approach. Besides, don’t underestimate the value of extensive discussions with business associates and friends.
The Importance of Optimization
Optimization will make it easy for potential customers to find your website. Perhaps the best place to start is optimizing your website to support multi-user usability. With a significant percentage of consumers using mobile devices for internet access, it is prudent to optimize your e-commerce site to support multiple mobile platforms.
Besides optimization and website payment security, creating mindful navigation should also be a priority. Have a clear menu system, search box, and individual product offer if possible. You can also include detailed product descriptions matched with their photos to enable users to understand what you offer.
In addition to other marketing and advertising efforts put in place to promote your new e-commerce store, content marketing remains a strong way of promoting your business online. A sure way of keeping your existing customers within reach and coming back is doing an effective SEO that drives prospects and previous clients to your products.
Blogging is the best place to begin your content marketing efforts. Despite the evolution of content marketing, blogging remains the best form of getting content out there. Curating content on topics related to your e-commerce store products demonstrates your extensive knowledge and authority in this sector. Including outbound links also perpetuates your goals, which are awareness and respectability in the sector.
Whereas creating original content is a smart move that keeps your website’s performance up, bringing in exclusive interviews with business moguls in your sector, customers and professionals are even better. Interviews make your brand more personal and easily spreads the word about your products or company since the interviewees will naturally promote it. In order to find the best people, you can use LinkedIn automation tools so you can save time making contacts and work on the content instead.
Smart Shopping Campaign
With technological advancements came Google Smart Shopping Campaigns, which Shopify was the first e-commerce store to integrate into its platform. Smart shopping allows online sellers to run an effective Google campaign without necessarily being familiar with advanced ad campaign settings.
With Google Smart Technology, all you need to do is set a daily budget in Shopify for your campaign, and the tech will automatically choose which products to advertise and who to target. Google will extract the product information from Shopify, automatically create an ad and show them to relevant audiences. Google Smart Technology will also analyze the results of the campaign and optimize the campaign without having to tweak the settings yourself.
With Shopify at your palms, working on your e-commerce site becomes easy with extensive resources available. From exceptional customization to easy product management, Shopify is the best platform to super-charge your e-commerce website, expand your customer reach and ultimately boost potential profits.
Besides the marketing insights mentioned above, you can try other Shopify best practices such as the use of Facebook ads, integrating easy, quick search, scheduled product launches, two-step authentication and maximum use of customer groups. Currently, Shopify offers a lot of benefits to e-commerce stores, and you could be missing out if you aren’t working with the platform.