Posts Tagged ‘digital description’

Digital Accessibility and Inclusivity: Supporting Values of the New Community Church

The official website of the New Community Church, similar to the design of the exterior and interior of the building itself, radiates the same welcoming, inclusive features. These features include the accessibility of the site and its content, the type of imagery used, and the general layout. The New Community Church continued to use their original version of the site in the hopes of maintaining their inclusive, inviting image to people not only through the building’s structure, but on the internet as well.

Finding, accessing, and navigating the website and its content took a minimal amount of effort due to how easy it was to locate, leading me to believe it is a very inviting setting. Because of the sense of invitation I felt from standing outside the church and being inside, I did not expect the website to be challenging to look through. I typed “New Community Church, Shaw DC” in the search bar and immediately the official website appears as the first result. Clicking the link brought me to a page introducing the church and their values and goals. Many other websites ask that you enter a username and password which inevitably causes the feeling of exclusiveness. The NCC website did not insist either because they are open to the public and anyone who wants to get involved with the church.

Through the imagery displayed on the website, one could understand the involving, inclusive image being kept up by the NCC. Searching through the different categories, I noticed the site’s photographs displayed what looks like friendly, diverse groups of people participating in different activities. Children, adults, and senior citizens all make appearances in the different images playing musical instruments, praying, and painting together.

By adding these pictures in such an open, easily accessible place, I can infer their purpose is to proceed to advertise their inviting, inclusive environment.  

The layout of the website itself is informal, just like the building design, further expressing their value of acceptance. Creating a website that is not professional gives other people who come across it the idea that there are no specific standards or requirements they need to reach to be accepted. I strongly believe that this was the intent of its informality. The font of the writing is very basic and easy to read. The heading for all of the pages is “New Community Church” and below it is the information regarding whatever category you click. At the bottom of every page, they provide their address, phone number, and email address. In its simplicity, the church’s website has provided me and most likely others, with the comfort that no matter what age, race, or who we are as people, we can be accepted by this organization.

Not only does the New Community Church make their goals clear through the architecture of the building, but through their official online site as well. With these features of the church’s website, I am able to further conclude the accepting, inclusive values of they have and succeed to portray.