It is difficult for one to describe the inner culture of a company as an outsides, but what I can describe is the dramatic power switch within The Washington Post after it was purchased by Jeff Bezos. As the video describes, after the purchase and sale of the old headquarters, The Washington Post had been expected to change toward a more modernized and technology driven medium of news reporting. This is a great video for my research because it directly explains how the new owner will transform the historic previously family owned business and what that could mean for the readers.
Here in the Google Satellite Image you can see the exterior of the new headquarters of The Washington Post. Often times it is described as high end real estate housing some of the biggest business players. Before The Washington Post put up their grand logo, on three different parts of the building, Reed Smith had theirs. Reed Smith is a worldwide law firm, yet The Washington Post managed to overpower.
Looking at the images of the new headquarters of the Washington Post, I can’t help but wonder if the newly installed interactive technology enough to make up for the atmosphere of the old, yet monumental, headquarters? In some way it is understandable to renovate the floor plan of the headquarters into a more technologically advanced one, because today most media is distributed through electronic gadgets and the internet. I personally believe the new composition of the headquarters mark the beginning of a new stage in the development of the newspaper, in the age of digitalization.
As you make your way down the street, it may feel like the building to you left are a giant endless wall of structures that all look alike. In a way it feels like they are trying to keep you away from the parallel street. Then you approach The Washington Post headquarters is a monumental building trimmed in marble from top to bottom, which evidently signals the solidarity and professionalism of the establishment. The simple and limited design sets the environment which would be characterized as official yet intimidating. As you can see in the image, the size plaque is the only indication of what this building represents, but the you see the revolving doors. The gold revolving doors stand out from the rest of the building, as if they are indicating the entrance and welcoming the visitors through the portal and into the world of media.
As I stood outside the headquarters of The Washington Post, I noticed the types of people who strolled by and in and out of the building. Most of them were security or office workers and others were off in a hurry somewhere. Yet then I remembered that it is just the type of people who inhabit the capital. It is a city of democrats, businessmen, government officials and the homeless population. Walking around you are bound to witness that businessman who is running late to meeting or that secret service officer who is ensuring the safety of the surroundings or that old homeless man who curses his drug infested past. None of these separated social groups interact with one another, I wonder why that is.
After visiting the old headquarters, I made my way to the current one, 1301 K Street. Even though it was only an 8 minute walk, the area was much more lively and prominent mostly due to the proximity of the White House. As you approach the building you notice the classic marble exterior and then you look straight up to read the grand sign reading The Washington Post. Enormous and overwhelming, were the first words that crossed my mind when I looked up at the grand monument like building.
Strolling down L street, past offices buildings and embassy consulates, I noticed numerous newspaper boxes labeled The Washington Post, which is not something I noticed before going on this exploration. Reading newspapers is not something I do a lot, too political for my taste, yet I am always intrigued by the concept of one. When I first looked up The Washington Post headquarters, I was given two addresses, which at first threw me off but then I realized that one was the old one and the other was the current one. As I navigated to the first one, I discovered that the building was completely redone and I could no longer witness the original 1105 15th street headquarters.