A work of art is something that makes an emotional and aesthetic impression. A film can be aesthetically bold, or deeply personal; it can push new boundaries, or explore old ideas in fresh ways. In this concentration, students will master the tools of the craft such as screenwriting, producing, directing, cinematography, and editing, while approaching stories as an art. They will gain an understanding of the business side of the motion picture industry and explore newer forms of storytelling through gaming and rapidly evolving Internet platforms. “Art in Entertainment” is for students who want to create popular media – whether it is a fiction film, documentary, or television/web series — that endures.