Analysis Six: “Him and Hers? Designing for a Post Gender Society”

In her article, Suzanne Tick argues that with the evolution of gender roles in society, it is imperative that designers of any field involve themselves in the discourse surrounding this change. More specifically, she argues that the origin of design is based heavily in masculinity and modernism, however, she argues that with the more recent strives towards gender equality and the increase in gender fluidity that exists in society today, designers have the ability to have a huge impact on the promotion of change and adaptation.

(This image includes Suzanne Tick, exhibiting her “His and Her” design)

An example of this idea is the idea that with this societal change, people are more interesting in “soft interiors” and design ideas that have previously been perceived as purely feminine (Tick). Furthermore, major strides have been made as a result of an increased acceptance of gender fluidity, one of which being the power moves that students from middle school to college age are making. Many students these days have actually defied the typical assumption that when one sees the two option for male or female, they are obgligated to pick; these students have left these marks blank, and refusing to declare their gender (Tick). Tick also provides us with another example of progress with the promotion of the He for She movement, which famous actress Emma Watson is greatly involved with.Therefore, with people and groups of different categories making efforts to increase acceptance, it is only natural for designers to take a bigger role in this effort.


Image of one of Suzanne Tick’s creations. It looks neither feminine nor masculine, and she alludes to in her article.

Tick, Suzanne. “His & Hers? Designing for a Post-Gender Society.” Metropolis, 20 Mar. 2015, http://www.metropolismag.com/ideas/his-hers-designing-for-a-post-gender-society/.

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