Giant Website: A Digital Analysis
Upon entering the giantfood.com website, it seems that it is trying to please the consumer through colorful photos and current advertisements on deals. There are links on the home page that can take you elsewhere, such as the ‘find store’ tab. Upon clicking this, it will take you to a search engine to find the nearest Giant.
After tapping the ‘find store’ tab, the Giant website takes you to this page. On this page, you can type in your zipcode or your city and state. The consumer can also refine their search by finding features that a store may come with. One of these features is ‘open 24 hours’ making it very simple for someone to know if they will be able to make a late 3 o’clock in themorning trip to find food that he or she is craving. If you scroll down on this page, there is also a search bar that can find a participating gas station near the Giant food store that you are currently searching for.
Specifically, the Shell gas station logo is on display. If you are to search for a participating gas station, you will come to notice that there are only Shell stations listed; there are no signs of Exxon, BP, or Sunoco appearing after the search. After searching on the shell.us website, there is absolutely no sign of a Giant food store locator or advertisement anywhere, clearly Giant is being paid by Shell to only use their station. The gas station advertisement is only just another distraction to find out what you are really looking for. Once a consumer finds the Giant food store that suits them (we will be looking at the Giant on 7th and O Street), you can find out all the features that it includes.
The Giant on 7th and O St. is equipped with a pharmacy and a pick-up
feature (seen if you scroll to the bottom of the page). On the left side of the site, you can see the store hours, Monday through Sunday and pharmacy hours, which are shown to be different than the normal store hours. It also gives you other information such as the street address, store phone, pharmacy phone, and pharmacy fax. Upon calling the store phone, an automated voicemail answers telling you a list of departments at the Giant and what numbers will link to the specific department, such as the deli. It also shows the nearest Shell station, which it approximately 2.1 miles away from the Giant. But this is only one section of the website. There is an entire other world waiting to be found by a consumer, such as ordering food online, coupons, and homemade recipes.
This gluten-free schnitzel with arugula and lemon is a perfect example for what this website can do for you. It tells you all the necessities needed in order to cook this healthy meal as well as the prep time, cook time, how many calories and how many people can be served from the correct number ingredients.
This website is clearly used as information for the consumers, it is also aesthetically pleasing which only makes it more professional. There are no reviews on their website, instead the best place to look for reviews is on https://www.yelp.com. The grocery shoppers gave an average rating of 3.5/5 for this Giant, lower than what is expected. I personally believe that the way Giant has set up their website is perfect. It is clear and easy to find what you are looking for. On top of searching for the nearest Giant/Shell station, it is also helpful to pick out a recipe.
“Home – Giant Food.” N.p., n.d. Web. Nov. 2016.
“Shell in the United States.” Shell in the United States. N.p., n.d. Web. Nov. 2016.
O., Chica, Mandana Y., Cedric M., Annie T., Kristie J., Veronique L., Danielle P., Erin M., Erika M., Ted H., Rachel C., Joshua B., Jame B., Egypt Z., Vy L., Dave G., Jason G., Samantha A., Deena H., and Mark P. “Giant – Shaw – Washington, DC.” Yelp. N.p., 27 Nov. 2016. Web. Nov. 2016.
“A Look Inside The O Street Giant.” UrbanTurf. Accessed November 7, 2016. http://dc.urbanturf.com/articles/blog/a_look_inside_o_street_giant/7848.