Resume

Contact Information

Name: Laura March
Email: march@american.edu
LinkedIn: www.linkedin.com/in/lauramarch/
Website: https://edspace.american.edu/laurahonorseportfolio & www.lauramarch.com


Education

Master of Science: Art Education – The Pennsylvania State University

      University Park, PA, 2013 (G.P.A. 4.0) 
Master of Education: Learning, Design, and Technology – The Pennsylvania State University
      University Park, PA, 2013 (G.P.A. 4.0) 
Bachelor of Art: Integrative Arts – The Pennsylvania State University
      University Park, PA, 2007 (G.P.A. 3.9) 


Experience

American University — Washington, D.C. (2013-Present)

Online Learning Instructional Designer & Curriculum Developer: 2014-Present

  • Managed training and certification program for all online instructors at American University
  • Created and managed a pilot WordPress program that drew a 188% increase in users and 260% increase in sites over projected numbers.

Coordinator of Faculty Technology Initiatives: 2013-2014

Created, managed, evaluated, and participated in faculty-oriented projects that enhanced the use of emerging technologies in teaching and learning. Accomplishments include:

  • Managed a mobile initiative that incorporated an online database of technologies used on campus that has already received over 1,200 views before its public launch in Fall 2014.
  • Presented research and workshops that attracted 33% and 119% more attendees than average at the 2014 Ann Ferren Conference and 2013 Teaching, Research, and Technology Workshops, respectively.

• ADDIE    Blackboard   WordPress   Research   Instructional Design  Adobe Creative Suite

The Pennsylvania State University: 2010-2013

Educational Technology Services — Technology Consultant: 2012-2013
Advised faculty and staff projects that utilized university-supported tools and services, tested technology, and created training documentation. Accomplishments include:

  • Designed and produced interactive media components and assessments for the first introductory visual arts massive open online course (MOOC) on an Apple platform, which garnered 49,500 current subscribers in three months. 
  • Updated and redesigned Penn State websites to comply with ADA accessibility guidelines that prevented $100,000 in civil violation fines.

• ADDIE • HTML • CSS • Javascript • PHP • WordPress • iTunes CMS

Institute for the Arts & Humanities — Marketing Graduate Assistant: 2011-2013
Leveraged traditional and social media tools for university and community engagement. Accomplishments include:

  • Reduced yearly publicity costs by $27,095 and increased event attendance by 200% through social media.
  • Created and managed social media profiles, reaching more than 45,600 post views and over 2,400 daily active users.

• Facebook • Twitter • YouTube • Google Analytics • Event Marketing & Production

School of Visual Arts — Online Course Instructor: Summer 2011 & Summer 2012
Graded biweekly visual assignments for 75+ students and updated online course content.

Palmer Museum of Art — Art Education Graduate Assistant: 2010-2011
Reduced biweekly docent meeting hours by 33% through the transition of an in-person volunteer scheduling system to an asynchronous online process.
• Facebook • Podcasts • Adobe Creative Suite • FileMaker Pro • Microsoft Office

WeightWatchers.com, Inc. — New York, NY: 2007-2009

Web Production Coordinator & Project Manager of Editorial Queue
Coordinated editorial team by prioritizing projects, creating departmental presentations, managing assignment letters and calendars, proofreading content, writing articles and organizing creative assets. Accomplishments include:

  • Designed and produced all editorial content visible to 5,600,000 monthly visitors.
  • Wrote the most popular article of 2009 that was read by 11,000,000 viewers.

MTV Home Entertainment Intern — New York, NY: Summer 2006


Research

Publications

  • March, L. (2013, May). Memes to an end: An analysis of online activist art from the Pennsylvania State University (Masters thesis).
  • March, L. (2012, November). Social media as visual research. National Art Education Association News, 54(5).

Conferences

  • Carlman, A, Geldwert, D, March, L, Murphy, E, (2014, May). Digital Do-Gooders Panel. Presented at American University Social Learning Summitt. Washington, DC.
  • March, L. (2014, March). Internet Memes as Visual Research. Presented at National Art Education Association conference. San Diego, CA.
  • March, L, Shapiro, S (2014, February). Viral Viability: Student Campaigns and Engagement through Social Media. Presented at Educause ELI conference. New Orleans, LA.
  • Martinez, U., March, L., Lin, Y. (2013, March). The rhizomatic community: Interconnecting and growing art education through mentoring. Presented at National Art Education Association conference. Fort Worth, TX.
  • Dietz, A., March, L., Meyer, M. (2012, May) Engagement and collaboration with students, faculty and staff. Presented at The Penn State Social Media Summit. University Park, PA.
  • Rolling, J., March, L., Pilato, N., Jung, Y., Lewis, L., Knight, W., Carpenter, B.S., Powell, K. (2012, March). We are Penn State: Healing in the shadow of a climate of silence. Presented at National Art Education Association conference. NY, NY.

Service

Blue Out for Child Abuse Prevention — Founder and Co-Organizer: 2011-2013
Managed, organized, and spearheaded a grassroots activist event that became a global news item. Accomplishments include:

  • Managed social media presence, which accrued over 35,670 Facebook/Twitter supporters and received approximately 18,000 earned media mentions.
  • Recruited, trained, and managed 70+ volunteers that collected $34,000 in 6 hours.
  • Designed all promotional visuals including an event t-shirt that raised $90,565 in donations and signage featured on ABC, ESPN, and the Associated Press.
  • Facebook • Twitter • Adobe CS5 • PR & Marketing • Grassroots Campaigning

References

  • Dr. Dana Carlisle-Kletchka, Supervisor of Art Education Graduate Assistants – Palmer Arts Museum; dck10 at psu.edu
  • Dr. Michael Bérubé; Director of the Institute for Arts & Humanities – Penn State; mfb12 at psu.edu
  • Dr. Hester Blum; Assistant Director of the Institute for Arts & Humanities – Penn State; hmb10 at psu.edu
  • Dr. B. Stephen Carpenter, II; Faculty advisor – Penn State; bsc5 at psu.edu