The image above is a photo of former prime minister, Winston Churchill, in the background. While, in the foreground an excerpt from his “We Shall Fight on the Beaches” speech is superimposed on the photo. In the excerpt shown above, Churchill uses the rhetorical device anaphora, We Shall. The repetition of a word or phrase at the beginning of each line has the effect of engaging the audience in a particular emotional experience, and in this case the use of anaphora was to empower Brits to have national pride. In this case, Churchill strategically uses anaphora to strengthen his audience. The speech was in response to lost battles against the Vichy French, which led many to question if England would be taken over by the Nazi’s as well, but to suppress those thoughts he restates the phrase, “We shall fight”, ensuring his audience which was the house of commons and the public as a whole that England will stand there ground to the end.