Tag Archives: russell westbrook

Now I Do What I Want…or What They Want

Pop Culture is probably one of the most powerful forces that society has. Im not a fan of Jordans, never had a desire to own a pair and I can say that I’m not too invested in Russell Westbrook as a fan, but how come after watching this commercial, not only did i want these sneakers, I actively went online shopping to try an purchase them; it wasn’t until I actually stopped myself and thought about if I genuinely wanted them. I was astounded that a commercial took me this far to find the sneakers in my size and put them in a shopping cart, but when I look at the situation in hindsight, I can’t say Im surprised with my own behavior as a 20 year old influence heavily by pop culture. First of all, I love the song playing in the video, its call “Do What I Want” by one if my favorite rappers of all time, Lil Uzi Vert; secondly, everyone dancing in this video is doing  a dance move that hit the internet and went  viral, its called the Hit Dem Folk.  Once this dance move caught on it resulted in people all around the world posting on social media the Hit Dem Folks Challenge. Thirdly, the commercial is starring one of the biggest athletes in basketball at the moment, Westbrook has fan near and far, nationally and internationally, He’s appeared on the most popular magazine covers, biggest red carpet events and has over 4 million followers on Twitter.

These three aspect alone, a popular and current person in music along with a viral internet dance challenge, starring an incredibly relevant athlete were all things  familiar enough to me and influential enough nearly lead me to buy something I wasn’t even interested in purchasing and wouldn’t ever have purchased ordinarily; I didn’t even realize what the commercial was selling until the very end when it was about to go off and I saw “Westbrook .2” with the Air Jordan symbol on the screen. Its crazy how 60 seconds can completely change ones whole outlook on something they’re fairly certain about before seeing this commercial, i.e. my dislike for Jordan Basketball sneakers. I still might go out and by me a pair of the Westbrook .2’s and the world will keep spinning but if its that easy I think about how easy it is to influence people on purchasing things that mean more than a pair of sneakers. I ask myself, at what point does it change from a culture and a fad, to playing on the influence and persuasion of people and the manipulation of minds?