Author: Jessica Boileau
“VERB, it’s what you do”. Feeling nostalgic? If you were watching television as a child in the early 2000s, you may recognize this phrase. VERB was a media campaign to promote physical activity to combat childhood obesity. The campaign ran from 2002 to 2006 and was targeted towards the 9 to 13-year-old age group. With the short amount of airtime, was this campaign truly successful?