The Art of the Arts Venture (PERF-596-004) is a Spring 2016 graduate course in American University’s Arts Management Program, exploring the connections and tensions between arts entrepreneurship and aesthetics.

Starting and growing a project, business, or program in the arts is often framed as a technical challenge — gathering money, people, and stuff in a marketplace against competing economic ends. But an arts venture is also a deeply aesthetic effort, seeking order, balance, and even beauty not only in what it creates, but also in how it functions. Through hands-on projects, real-world examples, and critical reflection, students will develop their own arts venture not only as a business, but also as an on-going, creative act of collective expression.

Learning Outcomes
Through the course discussions, readings, presentations, assignments, and lectures this semester, students will be able to:

  • Discern and describe their own aesthetic experience of objects and processes around them.
  • Describe and apply the essential elements of entrepreneurship and venture development in the arts.
  • Discuss and compare the components and conventions of “Art Worlds” within multiple artistic disciplines.