Week 13 | 4/12/2016 | Building a Beautiful Venture

In-class discussion and working session to sketch out your venture design. How might you develop a venture that is not only successful, but also beautiful?
READ: “The Death of the Artist – and the Birth of the Creative Entrepreneur,” by William Deresiewicz, The Atlantic, January/February 2015
READ: “The secret life of us,” by Jeanette Winterson, The Guardian, November 25, 2002
DUE: Event Assessment of the Kennedy Center Millenium Stage
DUE: Learning journal response prompt: “List some adjectives or descriptive phrases that you hope your customers/constituents will use to describe your venture. What evidence will they find in the way you do business, or the way you communicate, that will lead them to use those words?”


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