Week 5 | 2/9/2016 | Art of the Brand

How do you discover the unique and compelling voice or value of a business, initiative, or group? How do you clarify and communicate that voice or value in high-impact ways?
GUEST SPEAKER: Neill Archer Roan, The Roan Group, LLC
READ: Art Worlds, Chapter 3
READ: Business Model You, Chapter 4
READ: “How We Think About Brand,” The Roan Group, LLC
DUE: Journal response to prompt: “Complete the ‘multiple roles’ exercise defined in Business Model You on pages 93–95, but use one or two spreads in your journal rather than separate sheets or index cards.”


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