This week I found some of Kelley’s (2010) ideas slightly corresponding with my post from week 1 where I suggested that public diplomacy doesn’t really change the rules of the diplomatic ‘game’, but rather adds a publicly available dimension to it and creates an illusion of power in the hands of the people.
Kelley implies that public diplomacy has created a plethora of messages by non-state actors that forms various networks and alliances. There are big gaps between the positions of these different actors and between their positions and the official diplomatic messages. Despite the clear benefits of this more democratic form of conducting diplomacy, Kelley stresses the need for synergy in order to direct the power of separate actors to a concrete action. The best way to coordinate positions and create this synergy remains the official diplomatic channel that can unite the non-governmental actors and communicate the message to the relevant policy makers.
Moreover Kelley suggests that ‘big’ decisions such as signing of international treaties or legislation towards creation of new norms are still executed almost exclusively by official policy makers communicating through official diplomatic channels. Here as well, it implies from the article that the best way for the ‘new diplomats’ (p.293) to communicate their messages is still by joining forces with “their official counterparts” (p. 293).
So it looks like the essential power yet remains in the hands of the ‘old diplomats’ (ibid). The new types of diplomacy such as public and cultural diplomacy are important in filling in the gaps in governmental actions, however the new ways do not appear to replace the classic diplomatic communication between states.