Onward in Sochi!

The New York Times carried this


in yesterday’s digital headlines:

“I’d like to think that yogurt could have diplomatic immunity.”

PETER McGUINNESS, the chief marketing and brand officer for Chobani, whose product was bound for the United States Olympic team but blocked by Russia.

Talk about a rich culture (pun intended … http://www.chobani.com/culture/) and the mingling of global capitalism, public relations and corporate social responsibility (http://www.fda.gov/Safety/Recalls/ucm367298.htm), diasporic identity-making, and … (fill in with other flavors and interpretations) that constitute the ongoing reconceptualizing of (public) diplomacy.

I will likely be among those drawn to one sort of screen or another to catch some of this winter’s Olympics this opening weekend. And you? It’ll be hard to watch the opening events, and then amazing feats of physical strength and artistic creativity, without considering cross-national cultural diplomacy in the guise of sports. Have a great weekend, wherever it takes you!

4 thoughts on “Onward in Sochi!”

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