UN Launches New Campaign Targeting American Audience

This week I stumbled upon an new campaign effort by the United Nations- The Better World Campaign. Interestingly, it seems to reflect the exact suggestions made by O.C. del Collado (2013) on the CPD blog, which we have discussed during week 7.

Just a quick reminder- Collado argued that: “A less interested American public makes some U.N. agencies more vulnerable to Congressional budget cuts.”  Collado pointed out to the lack of public diplomacy efforts on the side of the United Nations, leading the organization to unstable financial position and decreasing legitimacy and centrality. Since the US remains the most significant financial contributor to the UN system, Collado suggested that it has to target American audiences by putting an emphasis on issues that have direct impact on Americans. Only than will the American public raise its voice in favor of UN funding and prevent Congress from further financial cuts of its support.

And just as someone in the UN read Collado’s post, the Better World Campaign is “Dedicated to a Strong US-UN Relationship”. The campaign is focused on US’ funding of the UN peacekeeping,  pledging American citizens to force the Congress into supporting President’s Obama budget request for funding the organisation’s peacekeeping missions in several African countries. The bottom line of the campaign states: “Sending UN peacekeepers to fulfill these dangerous missions – the missions we’ve asked for – is one-eighth the cost of the U.S. going it alone.”  In times of growing unpopularity of direct military  interventions among the American public, this seems like a brilliant message.

Of course we shall wait and see if Americans are convinced. But whether this move was really inspired by Collado’s blog or not, it sure should encourage people to offer policy solutions via blogging!

7 thoughts on “UN Launches New Campaign Targeting American Audience”

  1. Alona,

    Thanks for this post connecting one of our readings with the domestic and international politics of UN-funding. Shades, also, of the domestic and intermestic dimensions of PD. Such a savings by teaming up to stave off war seems like a win-win for the American taxpayer as well as global publics. Sending UN peacekeepers to fulfill these dangerous missions – the missions we’ve asked for – is one-eighth the cost of the U.S. going it alone.

    -Debbie Trent

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