http://www.desmog.ca/2014/01/14/harper-government-hires-international-firm-22-million-ad-campaign-promoting-oilsands
In Evan Potter’s article on Canadian public diplomacy, he mentions that a large part of Canada’s “warm…fuzzy” international brand is its image of being “an environmentally friendly country”. According to the Canadian opposition party (NDP) House leader Nathan Cullen, this brand is being damaged under Stephen Harper’s Conservative government and its various controversial energy projects, including tar oil sands and the proposed Keystone XL pipeline to the United States. Perhaps in an effort to counter this damage, Harper’s government has rolledout a 22 billion dollar international ad campaign that blurs the line between public diplomacy and pure PR. The ads promote Canadian energy as an environmentally friendly, morally palatable alternative for the U.S. and Europe. These ads have been highly visible in DC metro stops since January. Although they tout Canada’s reputation of environmental friendliness, it seems doubtful that the campaign will do anything to dissuade the well-informed environmentalists who oppose the Keystone XL pipeline and the tar sands. I am not even sure if it will have any positive effect on the average American citizen who may know or care little about environmental issues. My own personal, immediate reaction was that the ads seemed propagandist and slightly desperate. In fact, they actually did a bit to damage my normally very positive image of Canada. There has to be a better way for Canadian PD to communicate and engage American publics about these sensitive but crucial issues, without, in the words of Nathan Cullen, engaging in “green-washing” about its damaged reputation as an environmentally conscious nation.
Monika,
Thanks for this interesting follow-up to the Potter article. I agree that green-washing is a liability and one that is especially noticed by millennials, but also by older generations 😉
-Debbie Trent
thank u
https://bit.ly/2QzYF2U
https://bit.ly/2QFTqOY
https://bit.ly/2MCfmw2
Thank you so much .this is better solution
This article is of great help. I hope you continue to serve the online community like with the same passion. Also, I was helped greatly by http://www.assignmenthelp4you.com/ for my assignment in Canada. I am sure you’ll find this helpful too.
You may want to visit this site too! https://partiyorkiepuppy.com and https://www.amazingyorkiepuppy.com
hello MONIKAYOUNG your post is really good 🙂 I would love to share it. here I have written an article for IAS coaching hope you like it have a nice day 🙂
https://whataftercollege.com/insights/top-7-ias-coaching-institutes-in-delhi/
French Bulldogs make wonderful family pets. They are easygoing and get along well with children and the other pets of the household. Above all, they are hardy and an ideal pet, especially for first-time owners. Selecting a new pug puppy or French Bulldog is a daunting task. You want one that is healthy but also comes with a pleasant personality and is adaptable to your lifestyle.
https://pitbullpuppy.company.com/
https://uptownpugs.com
https://frenchiespugpuppy.com/available-pug-puppies/