Public Diplomacy and Nation Branding in Japan

I found an interesting article in the Japan Times’ Opinion Section entitled “Japan’s ‘brand’ as good as the people behind it.” http://www.japantimes.co.jp/opinion/2013/10/10/commentary/japans-brand-as-good-as-the-people-behind-it/#.U0LQcm5s7HQ. In this article, Nancy Snow explains the importance of Japanese public diplomacy and nation branding, particularly in light of the 2020 Olympics which will be held in Tokyo. She talks about the establishment of the Japan Brand Fund, which was created with the goal of enhancing and promoting Japan’s unique cultural specificities by funding Japanese business opportunities overseas. Snow stresses the importance of PD efforts at the individual, people-to-people level, in both the formal and informal spectra. Specifically, Snow argues that in this day and age, it is crucial to include and take into account the prevalence of social media as tools for diplomacy.

According to the Ogawa article, the notion of public diplomacy in Japan has in recent years developed and expanded significantly, and has been utilized “as a tool for strategies of diplomacy, cultural promotion, trade, tourism and urban planning” (p. 270). The Ministry of Foreign Affairs (MOFA) and the Japan Foundation are tasked with furthering Japan’s diplomacy programs and endeavors; specifically, promoting Japanese culture and values abroad, as well as the Japanese language and studies, people-to-people exchanges, and the strengthening of foreign relations (p. 270-271). Ogawa states that MOFA had historically separated the realms of culture and PR; however, with the various reforms that were put in place in 2004, they are now treated concurrently, and culture has become a more intrinsic part of Japan’s diplomacy programs.

This highlights an important point in the Ogoura article, which is that Japanese society has undergone multiple and continuing transformations in recent decades and this has undeniably affected its role on the global scale.  Therefore, Ogoura maintains that Japan’s PD efforts are closely related to its cultural diplomacy since its image abroad is often linked to “Japan’s own culture or national identity.”

Finally, Ogawa’s article reveals an interesting dynamic of Japanese public diplomacy: its strategies for engagement and the furthering of relations with the Middle East. Ogawa explains that the main goal of Japan’s PD efforts in the region is to differentiate itself from Western diplomacy efforts there, and to encourage “intellectual exchange; support for cultural promotion in the Middle East; and promotion of better understanding of the Middle East among the Japanese” (p 280).

135 thoughts on “Public Diplomacy and Nation Branding in Japan”

  1. Thank you for your blog.

    I agree with what you said. I think that a lot of what government officials forget is the “public” part in public diplomacy. More often than not, people are going to notice things like Lady Gaga visiting over a government official. That is the reality of today’s society.

    More people are apt to read what is one twitter and Facebook than spend the time on something like the White House blog for example. I agree with what the author said about nation branding and how important it is to get the public on board. The government can only do so much especially when the public is driving most of the image that is being generated abroad.

    Right now Japanese culture is extremely popular abroad and while the government has just recently come to accept the power of cultural diplomacy it still has a way to go if it wants to use cultural/public diplomacy to its political advantage. The Japan Foundation, which was established in 1972, offers programs and activities in three major categories: art and culture, language and overseas intellectual exchange. It is in exchange that perhaps Japan can leverage the most power from public diplomacy.

    I make this argument in my research paper about the Tomodachii Initiative which was established after the 2011 Triple Disaster and serves as a major supporter of programs that facilitate cross-cultural interactions between US and Japanese students.

  2. Thank you for your post.

    I agree with what you said. I think that a lot of what government officials forget is the “public” part in public diplomacy. More often than not, people are going to notice things like Lady Gaga visiting over a government official. That is the reality of today’s society.

    More people are apt to read what is one twitter and Facebook than spend the time on something like the White House blog for example. I agree with what the author said about nation branding and how important it is to get the public on board. The government can only do so much especially when the public is driving most of the image that is being generated abroad.

    Right now Japanese culture is extremely popular abroad and while the government has just recently come to accept the power of cultural diplomacy it still has a way to go if it wants to use cultural/public diplomacy to its political advantage. The Japan Foundation, which was established in 1972, offers programs and activities in three major categories: art and culture, language and overseas intellectual exchange. It is in exchange that perhaps Japan can leverage the most power from public diplomacy.

    I make this argument in my research paper about the Tomodachii Initiative which was established after the 2011 Triple Disaster and serves as a major supporter of programs that facilitate cross-cultural interactions between US and Japanese students.

  3. My husband and i felt ecstatic that John managed to do his reports from
    the precious recommendations he was given when using the web
    page. It’s not at all simplistic to simply happen to be giving away
    tips and tricks which a number of people might have been making money from.

    And we also understand we have you to thank for that. The main illustrations you made, the easy site navigation, the relationships you will
    aid to promote – it’s many awesome, and it is aiding our son in addition to our family consider that that concept is enjoyable,
    and that’s pretty important. Thanks for everything! http://maxhrd.org/

  4. Thanks for the marvelous posting! I really enjoyed reading it, you will be a great author.I
    will be sure to bookmark your blog and definitely will come back later in life.
    I want to encourage you continue your great job, have a nice
    afternoon!

  5. nu16 Support/norton nu16 – One can download Norton utility setup through their Norton account. Norton nu16 provides essential computer and laptops tuning features, it comes with user-friendly interface and automatic cleaning features. If you are first time user of Norton product, install the latest version of security product from the internet. But due to security conflicts issues like Trojan, spyware, malware, it becomes difficult to install and setup Norton security product successfully. If you hang up in this situation and not able to find out the way to how to install, download or where to find product key; just call on our Toll-free number +1-888-267-6495. norton.com/nu16

  6. Mcafee.com/activate – McAfee is an American global computer security software company headquartered in Santa Clara, California and claims to be the world’s largest dedicated security technology company.For any support or help regarding McAfee products installed on your system dial into McAfee antivirus customer support phone number or visit http://www.mcafee.com/activate

  7. Thanks for sharing this informative and valuable. Get contact for microsoft customer care support number is here to help you if you are facing any issue regarding microsoft help number. Then feel free and get in touch with our experts via Microsoft contact support number

  8. Webroot delivers next-generation endpoint security and threat intelligence services to protect businesses and individuals around the globe. it Protect user information and transactional data that could be exposed during online transactions from specific types of threats, including phishing, DNS poisoning, keystroke logging, screen grabbing, cookie scraping, clipboard grabbing, and browser and session hijacking by malicious software mounting man-in-the-browser or man-in–the-middle attacks. it Stops attacks when an endpoint is offline with separate file execution policies applicable to local disk, USB, CD and DVD drives. So go ahead and get the best out of your Webroot antivirus product from webroot.com/safe

  9. It might happen that you are facing a lot of trouble at the time of installing Microsoft Office 2013 but you need not worry at all since we are here to help you. You just need to give us a call on our microsoft office 2016 Customer support Number and we will take care of the rest. We will help you to smoothly install office so that you do not face any more trouble and continue with your work. All you need to do is to dial our Toll Free No. +1-302-613-0571.

  10. I agree with your writing and what Nancy Snow explained at the Japan Times Opinion. That it is very important to include and take into account the prevalence of social media as a tool for diplomacy.

  11. Accommodation in hampi – Rooted to the essence of Sandur’s soil, the 12 suites and rooms of the palace is where classic luxury synthesizes with contemporary amenities. Lambani wall hangings, old photographs, vintage furniture and curios of the royal family enhance the royal quotient of all the rooms.

  12. Garmin GPS support provides our customers the excellent plateform to communicate for their problems. Gps help number provides quick problem solutions.
    Features of GPS help number:-
    Instant problem solution
    Certified Technicians.

  13. Kaspersky activation code

    Kaspersky Anti-Virus is best Anti-Virus protection against online dangers so visit Kaspersky activation Code . Kaspersky Anti-Virus has list of specialized features to protect your devise like powerful engine, a revamped style, better usability,esily accessible on list of devices, and greater protection against online dangers.

  14. Aol Support – The fastest web-based support from AOL Support if you’re looking to get help online. We also show the fastest phone numbers, email addresses, wait times, and the way to contact AOL for the highest quality customer care.

  15. The QuickBooks accounting solution offers tools to manage your vendors, customers, clients, finances, and inventory. If you have any problem while using QuickBooks software, you can contact our QuickBooks Support team for immediate help. Our technicians will be available 24/7 to resolve your queries.

  16. To taste dishes from one of the most suitable restaurants in Vapi, you would be gratified after savoring toothsome cuisines at the restaurant of Fortune Park Galaxy, Vapi where food is prepared by seasoned chefs who care about the diverse tastes of different travelers. Its multi-cuisine restaurant is renowned for offering scrumptious dishes.

  17. I found this post very amazing and knowledgeable. You have very smart mind, and your post seeks my attention. I have never seen such a post and I am very thankful and satisfied with this interesting post.

  18. Garmin map updates are advanced technology to find the particular direction and the user easily reaches to their destination. It is a automatic technology which updates the system automatically and showing the new version.

  19. mcafeecomactivate – McAfee Antivirus is powerful security system which protect the PC from latest threats – ransomware, viruses, malware, spyware, unwanted programs,, Our software is automatically updated, to ensure you have the latest protection . So for any query you can contact wwwmcafeecomactivate. Please dial +1-888-863-8111 For McAfee Antivirus support

  20. Issues are what we can not put an end to on our own, and to rectify them we need some extra help. Since you are not even aware of the technical difficulty that causes these problems that appear before you, there is less chance that you will be able to rectify them. You that cause a lot of unwanted problems, even if you’re doing some important work. And you’ll need the best McAfee Customer Service antivirus software to resume your mission.

    At our service station, you can find all the fixes for installation problems, patch issues, code disputes, McAfee com Activate, www McAfee com Activate and other McAfee errors. So, you should dial McAfee Contact number 1 800-570-3512 to keep up with your antivirus functionality.

  21. Are you facing problems while signing-in at your Aol page ? On this page you can get all basic information like aol.com login , How to recover an Aol email account & How to create an Aol email account ? You can also chat with AOL Live experts for all your AOL needs from email to login, technical questions, mobile email, and more ? Call our helpline number to fix your problems now!

  22. Netgear router is regarded as one of the leading networking devices in the world. It essentially got a lot of praise for its unparalleled service life and good signal strength. Here’s How to Setup Netgear Router in a convenient way. Head over to the back of the router and connect the Ethernet cable and power cable. Next, note down the SSID details and enter it to the networking option on your PC. Further, you need to open the Net gear’s router login via a web browser in order to register the router. Call Netgear customer care if you come across a technical issue while setting up the router on your home network.

  23. mywifiexxt.net a one stop solution shop for all your queries related to Netgear WiFi Extender Setup and Netgear Login issues. Get in touch will the leading technical experts, who are eager to provide you with the best assistance for Netgear WiFi Extender 24*7. Just dial to our toll-free number +1-888-961-4011 for Netgear extender solutions.
    visit:- https://mywifiexxt.net/

  24. We are the best Mywifiext net service provider who offers benefits to our customers & users. We have many years of experienced professionals. If you have any query of issue with your wifi extender setup then contact our technical experts and resolve your all technical issues.

  25. Linksys Extender Setup is executed using the web based setup page – extender.linksys.com . Linksys WiFi range extenders are specially intended to overcome issues with WiFi dead zones. These devices amplify the WiFi signals coming from your network router prior to transmitting them to the connected devices. In this manner, the strength of WiFi signals increases and the penetration loss is minimized.The very first thing for the setup is to login to this web based setup interface. Here are the steps that you will need for login visit now: https://extenderlinksyscom.live/

  26. Routerlogin.net offers you the entry of newest features of wireless Netgear router login. Customers of Netgear now may open the features such as Quality of speed, port forwarding & parental control, via login Netgear router. With the support of login Netgear Genie, you will know how many machines are linked with the Wi-Fi Netgear router. App Netgear Nighthawk is even available for the clients & with the support of app Nighthawk; you will complete the Netgear router setups within some time.
    http://routerlogln.net/
    http://routerlogln.net/netgear-router-login/

Leave a Reply

Your email address will not be published. Required fields are marked *