As we navigate Japan’s cultural diplomacy this week, the “cultural” aspect of diplomacy is underscored once more. We think about how we perceive initiatives meant to captivate audience’s attention towards a certain nation and their policies, convictions, and norms. Usually, we focus on what a specific government or organization within a country is trying to transmit. But we rarely look at how other powerful institutions in competing nations frame other’s diplomatic assets. Indeed, that is the subject of an article in the Washington Post published on April 5, “During Cold War, CIA used ‘Doctor Zhivago’ as a tool to undermine Soviet Union”.
As the novel, written by a Russian poet, was banned in the Soviet Union, the UK and the US seized the opportunity to use it as a soft power weapon to portray the USSR as the freedom-enemy it was, and to provide legitimacy and garner support for the war. In words of a CIA memo, “This book has great propaganda value, not only for its intrinsic message and thought-provoking nature, but also for the circumstances of its publication: we have the opportunity to make Soviet citizens wonder what is wrong with their government, when a fine literary work by the man acknowledged to be the greatest living Russian writer is not even available in his own country in his own language for his own people to read.” The CIA’s active involvement in helping distribute the novel clandestinely throughout Eastern-bloc circles echoed its efforts to use literature as double-edged swords for propaganda against communism and in favor of the Western position. Thanks to this, the novel won a Nobel Peace Prize- with all of the implications this had for the diplomatic wars of the time. Along with “1984”, “Animal Farm”, and “Dr Zhivago” the article states, “over the course of the Cold War, as many as 10 million copies of books and magazines were secretly distributed by the agency behind the Iron Curtain as part of a political warfare campaign.” In a concerted move by Western allies, the book was distributed widely to Russian citizens and caught global attention, as the US intended- even from the Vatican, which also helped disseminate it. It was a savvy move in the “Communism vs Freedom” Western diplomacy.
What a great post! My blog topic also addresses the integral role of literature in public diplomacy. Your example of CIA’s use of Dr. Zhivago in the “Communism vs. Freedom” PD initiative speaks directly to the immense influence a literary work has on transcending language and transmitting information (soft power). My topic this week also addresses the role of literature in public diplomacy, but within the lens of cultural diplomacy and increased human understanding. In the Hindustan Times article, “Literary fests new tool of public diplomacy in South Asia,” discusses the new and growing trend of large scale literary festivals being held in countries such as India, Nepal and Bhutan, bringing together intellectuals and artists from all over South Asia in order to purposefully engage in intercultural exposure and understanding, as a movement toward peace. India, in particular, sees literature as essential in public diplomacy as a means of “bringing hearts and minds together.”
Where yours is a great historical example of how a literary piece can be used as a strategic tool to combat an ideology, I provide this as an example of how this same tool, this same innate influential power of literature, is recognized as one of the strongest forms of identifying and celebrating cultures. Literature and art are able to encapsulate a society’s perception of the world, and at these literary festivals, those that are similar in profession but dissimilar in national identity are able to compare, contrast, and learn. These festivals aim to perpetuate democratic ideals and peace-seeking attitudes by promoting an atmosphere of free expression. I hope this trend catches on and continues to bridge communities in this region of the world, as well as others.
http://www.hindustantimes.com/lifestyle/books/literary-fests-new-tool-of-public-diplomacy-in-south-asia/article1-898162.aspx
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