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Princess Sheikha Mozah: Qatar’s Untapped Soft Power?

Sheikha Mozah

Sheikha Mozah Bint Nasser Al-Missned, the wife of the former emir of Qatar, is a woman below the radar of many mainstream Westerners; but on full display to fashion world. So is such a fashionista that, Vogue Italia once labeled her their “Obsession of the Day.”

However, her notoriety does not extend far from the runway. Sheikha Moza has failed to become a well-known name or royal “brand,” the way Diana once was, and the Duchess of Cambridge and Queen Rania have become. Which begs the question, why?

Sheikha Mozah, like her counterparts, is not only a fashion trendsetter but: highly educated, beautiful and a philanthropist. She uses her public stature to promote education, science, and community development. She executes her royal duties just as well – if not better- as any other royal.

The Daily Beast attributes Sheikha Mozah’s lack of fame due to her conservative dress and religious observance. She the second wife of three, never seen in public bare-legged, and always wears a hijab. The Daily Beast goes on to suggest that this makes it hard for Western women to relate to her and her culture.

I however see her distinct style as a way to communicate to the world who she is and what her country and religion are all about. With a good communications team, she could revamp her image and propel herself onto the international stage. Brand her, not as another woman oppressed by her religion, but a woman empowered by her religion.

She could use her stature to demystify Islam and open the door for cultural exchanges with the undertone that Muslim women are not trapped by their religion, but choose practice their faith. To have a woman with her education, wealth and influence change the tone about what it means to be a Muslim woman others will begin to gain a better understanding of the religion and its culture. Increased understanding of the Muslim world would do a lot to build partnerships, increase prosperity and maintain security in all regions of the world.

Why You’ve Never Heard of the World’s Best-Dressed Royal