Tag Archives: Malaysia

Missing MH370 and the Losing of Malaysia Public Image

Department of Civil Aviation Director General Azharuddin Abdul Rahman briefing reporters last week in Sepang, Malaysia Photograph by Daniel Chan/AP Photo
Department of Civil Aviation Director General Azharuddin Abdul Rahman briefing reporters last week in Sepang, Malaysia Photograph by Daniel Chan/AP Photo

The Malaysian government’s handling of the disappearance of Malaysia Airline Flight MH370, which went missing on March 8, has been criticized by many, including China, who have demanded that it be more transparent in managing the search operations, which entered its eleventh day Tuesday.

Over the past ten days, especially the first few days, the Vietnam searching team was the one always finding “new clues”, while the Malaysia government denying consistently. Therefore, time came to the eleventh day, the only thing we sure about was the plane gone missing, and nothing else.

The Malaysian government probably has done more over the past week to undermine the international image of Malaysia than anyone in the country’s nearly 60 years as an independent nation. For most of those six decades, until the disappearance of the Flight 370, the country received little international attention. If Malaysia made the news at all, it tended to get relatively favorable notice as a peaceful, multiethnic nation that had enjoyed some of the strongest economic growth in Asia. The government capitalized on this image as a welcoming and wealthy nation with an effective tourism campaign, launched in the late 1990s, called “Malaysia Truly Asia.” This campaign helped make Malaysia a leading destination.

The 10-day period since the mysterious disappearance of Flight 370 has seen the Malaysian government present to the world a concoction of false leads and conflicting answers, alongside seemingly evasive behavior. Nearly a week after the start of a multinational search off the waters off Malaysia’s east coast, the government revealed it had data suggesting the plane had flown in the other direction. Malaysia also released conflicting stories of when the plane’s communication with the ground was turned off, who turned it off, vague information as to who might be a suspect, and uncertain details about evidence collected.

Massive efforts have been put into this global search and rescue, until today, participatory country has risen to 26 which covers nearly half of the globe. While everyone is watching Malaysia, it is the time to challenge this country’s public diplomacy, since the dissatisfaction for the other side of the world is definitely detrimental to this country’s development.