What are rich snippets?

What are rich snippets?

You may have heard of the concept of rich fragments. SEO experts seem to think that everyone knows exactly what they are. But for beginners SEO rich snippet is a really vague term. What exactly is it? It’s time to explain what they are, why they are important for SEO and how you can get them for your site.

What is a rich fragment?

What are rich snippets?

A snippet is a result that Google shows to the user in search results. Example: I was looking for a good recipe for homemade ice cream and I googled it. Google showed me a list of results with normal snippets and rich snippets – or rich snippets, as they are now called. The normal snippet usually looks like this:

normal google snippet
normal-google-snippet

Google displays the title in blue, the URL in black, and a description of what the page is about. We call this a snippet, something Yoast SEO helps you optimize with our preview snippet.

A rich result or snippet shows additional information between the URL and the description. It looks like that:

rich result recipe
rich result recipe

In this fragment is added a photo of ice cream, you can see the rating of the recipe, the time required to prepare this type of ice cream and the number of calories it contains. As you can see, it contains much more information than the normal fragment. That is why we call it a rich fragment.

Some topics, such as recipes, come with other types of rich results such as carousel:

recipe rich result carrousel
recipe rich result carrousel

Why are rich results important for SEO?

Rich results or fragments stand out from other fragments. They look much nicer and you will immediately understand more just by looking at them. You will know if homemade ice cream is liked by other people and how long it will take you to make it. Get him from Rich, he knows everything about fragments!

Hi, my name is Snippet. Rich Snippet. Rich snippets are snippets that have a higher clickthrough rate. People just prefer to click on the results that give them more information.

If the snippet clickthrough rate increases, you’ll get more traffic from that search result. Not because your search engine position has changed, but simply because more people are clicking on your result. They just stand out, like me!
Some topics, such as recipes, come with other types of rich results such as carousel:

In the long run, the rich fragments will also affect your ranking. As more people click on your score, Google will notice that people prefer your page over others. This will definitely improve your ranking in the long run!

So, be great as Rich Snippet in his lavish suit and work on your rich results!

How are fragments enriched?
Google can show rich results or snippets if you add structured data to your site. Structured data is a piece of code in a certain format, written in such a way that search engines understand it. Search engines read the code and use it to generate rich results.