“Advertising’s promotion of overconsumption – most frequently through constructs of gender identity – is a major link between overproduction and environmental degradation” In the advertisement I am using for my MP2 project, gender roles play a huge part in how the women and men in the advertisement interact with the environment. As Hope explains in […]
Opinion Piece
*This piece is purely an opinion piece: I kind of just ramble and let my thoughts flow freely. * More and more I’ve grieved for the current state of the world. California is on fire, a deadly disease has turned the world upside down, Russia is Russia, the polar ice caps are melting, and so […]
Commonplace – The Role(s) of Gender in Advertising
Understanding where the aspects of the advertisement industry originate is quite intriguing given the role that advertisements have on popular culture and society as a whole. I could always see that women were deemed as “consumers” by the advertisement world given the commonly held notion that women like to shop, and men do not; whereas, […]
Gendered Environments
In “Defining Visual Rhetorics,” the author makes use of very descriptive ekphrasis to detail advertisements and their use of gender roles and perspectives relative to environments in order to reach their audience and sell their product. The description of gender use in specific environments showed that time period’s attitudes towards the femininity and masculinity of […]
Gender in Advertising Confirmation
As far back as I could remember there’s this effect from gender in the natural world, and how advertisers base their ads off of gender specific traits and emotions. It’s an obvious detail that I never put much thought into (just like every other concept in this class up to this point) and never thought […]
Confirmation Progymnasmata AD
Confirmation Progymnasmata Diane Hope does a deep look into the advertising world, particularly surrounding how men and women are portrayed in advertising. At the end of the day, an ad is trying to sell you a commodity, which means it is going to show you whatever the advertising company best believes will sell this […]
Gendered Environments – Diane Hope
Defining Visual Rhetoric – Diane Hope Progym: Confirmation In the essay written by Diane Hope, she demonstrates the use of rhetorical advertisement strategies which used the body of women to make the ad more appealing. Hope states “Especially strategic to the rhetoric of gendered environments is advertisement’s cultural ubiquity.” She goes in depth on how […]
Portrayal of Women and Men in Advertisement
Progym: Comparison In order to get her point across, Hope spends a lot of time comparing advertisements that focused on women to those that focus on men. The characteristics used in each type of advertisement are similar to gender norms society expects each gender to follow, with women being more sensual and passive and men […]
“Gendered Environments: Gender and the Natural World in the Rhetoric of Advertising” by Hope
Progym: Confirmation Advertising nearly always utilizes the attributes and mentality of the viewer, using common cultural queues to portray their product in a certain light. Diane Hope writes about this in her essay on “Gendered Environments,” in which she discusses the use of gendered imagery within natural environments to sell commercial goods. This is a […]
Defining Visual Rhetorics
Advertising History and Gendered Environments. By: Diane S. Hope Progymnasmata: Refutation While the majority of Hope’s arguments are valid and backed up with firm evidence there is a small claim she makes that is not true. In the beginning of the section titled “Advertising History and Gendered Environments” she argues that advertising companies in the […]