Opinion Piece

*This piece is purely an opinion piece: I kind of just ramble and let my thoughts flow freely. * More and more I’ve grieved for the current state of the world. California is on fire, a deadly disease has turned the world upside down, Russia is Russia, the polar ice caps are melting, and so […]

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Gendered Environments

In “Defining Visual Rhetorics,” the author makes use of very descriptive ekphrasis to detail advertisements and their use of gender roles and perspectives relative to environments in order to reach their audience and sell their product. The description of gender use in specific environments showed that time period’s attitudes towards the femininity and masculinity of […]

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Gendered Environments – Diane Hope

Defining Visual Rhetoric – Diane Hope Progym: Confirmation In the essay written by Diane Hope, she demonstrates the use of rhetorical advertisement strategies which used the body of women to make the ad more appealing. Hope states “Especially strategic to the rhetoric of gendered environments is advertisement’s cultural ubiquity.” She goes in depth on how […]

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“Gendered Environments: Gender and the Natural World in the Rhetoric of Advertising” by Hope

Progym: Confirmation Advertising nearly always utilizes the attributes and mentality of the viewer, using common cultural queues to portray their product in a certain light. Diane Hope writes about this in her essay on “Gendered Environments,” in which she discusses the use of gendered imagery within natural environments to sell commercial goods. This is a […]

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Defining Visual Rhetorics

Advertising History and Gendered Environments. By: Diane S. Hope  Progymnasmata: Refutation While the majority of Hope’s arguments are valid and backed up with firm evidence there is a small claim she makes that is not true. In the beginning of the section titled “Advertising History and Gendered Environments” she argues that advertising companies in the […]

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