Commonplace 13: Juiced Up

“Doug Evans, [Juiceros]’s founder, would compare himself with Steve Jobs in his pursuit of juicing perfection. He declared that his juice press wields four tons of force—“enough to lift two Teslas,” he said. Google’s venture capital arm and other backers poured about $120 million into the startup.” -Ellen Huet and Olivia Zaleski, “Silicon Valley’s $400 Juicer May […]

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