Annotated Bibliography 7 & 8

7. Lin, Yann-Jou, et al. “The Effect of Experiential Providers on Restaurant Patronage Decisions.” Social Behavior and Personality, vol. 40, no. 7, 2012, pp. 1065-1066. In researchers Lin, Liu, and Chiang’s brief journal article “The Effect of Experiential Providers on Restaurant Patronage Decisions,” the three analyze the results of a survey to examine something often overlooked […]

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Annotated Bibliography 5&6

5. Background Merry+Valenzula. “Beefsteak,” Behance, 10 Oct. 2015, https://www.behance.net/gallery/30211853/Beefsteak. Portfolio. In this brief portfolio work by the creative agency Merry+Valenzula, we see a brief description of the artistic spirit behind Beefsteak’s unique visual identity, both in its branding and its physical locations. For example, one sees dummy versions of apps, menus, and even stationary, as […]

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Commonplace 10: Remember When We Somehow Stopped SOPA?

“Many consumers, especially those households with limited incomes, appreciate receiving relevant advertising that is keyed to their interests and provides them with discounts on the products and services they use.” –League of United Latin American Citizens, Multicultural Media, Telecom, and Internet Council, OCA-Asian Pacific American Advocates Unsurprisingly, the right side of the aisle has managed […]

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Digital Archives 10: The Strange World of Beefsteak’s Advertising

The most striking thing about Beefsteak, and the reason I chose it over Sweetgreen today, was this rambunctious group of vegetables. Mostly unnamed, this art style is pervasive over the restaurant- the wallpaper and table settings all incorporate these mascots to greater or lesser degrees. Beefsteak’s edge among the restaurants of PNC Bank, along with […]

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