Jenae Cohn’s piece “Understanding Visual Rhetoric” is a great writing about using imagery to your advantage in writing and to show how something as simple as an image can change opinions drastically. Cohn does a fantastic job of describing rhetorical imagery in a way that most can relate to.
The piece is started by giving an example of going out to get food with your friends. Since you are trying to decide where you want to go out you research various places and see the imagery that is present to determine where you go. You end up finding a burger place online that has some pictures that are simply making you salivate. However, the next picture that you stumble upon is significantly worse than the ones you just viewed. All of a sudden, the burgers look cheap, greasy, and unappetizing. Your liking of this restaurant just decreased heavily, and you no longer feel that it is the choice for you and your friends. Cohn then goes on to explain that the use of these images is all visual rhetoric. These images are used to display information in a way that words cannot.
This piece is unquestionably logical as anyone who has wanted to gain info on something is profoundly influenced by the imagery on display. Say you are attempting to purchase a boat. You go online and find a boat that appears to be the one:
Looks to be in great condition and is reasonably in your price range. Upon further investigation you find this image of the boat from a top angle:
All of a sudden that boat is not looking like you thought it would. The visual rhetoric has changed your mind completely and you stop pursuing this boat despite the fact it could just have been not cleaned at the time of that picture.