Paula I Arraiza

How to Analyze an Image

Type of Progym: Confirmation


In “Breaking Down an Image”, Sheffield does exactly what the title of the article states, she breaks down an image. The author uses a picture from a watch advertisement to explain various rhetorical elements that are commonly used with images. She lists various elements that are helpful when analyzing an image. Many of these elements are somewhat self-explanatory, such as figuring out the purpose, audience, and context of the image. However, other elements she mentions are things we wouldn’t usually think twice about. For example, she mentions the placement and size of details are important since something more important could be a larger component of the picture than something than isn’t as important. Similarly, to what Cohn mentioned in last week’s reading, the color and size of the font used can also be important when analyzing an image. In short, Sheffield tells is guiding us to focus on the small details we wouldn’t think twice about when analyzing an image since the creator of said image did everything with a specific purpose. Her advice and explanation of specific elements would definitely come in helpful when examining or creating an image.

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