D.C United Stadium: Digital Document

As I conducted online research for my site, Buzzard point, I found that the area is planned to undergo extreme gentrification. One of the planned projects include the new D.C United Stadium. But whose idea was this? And why? On December 30, 2014, the “DC Council formally approved the District of Columbia Soccer Stadium Development Act of 2014, allowing for construction of a new soccer stadium on the specified site in the Buzzard Point area of Ward 6 through a public-private partnership.” The District will take care of the cost of land acquisition and infrastructure, while DC United will design the stadium. When researching additional renderings of the stadium, I was linked to a PDF website by DC United. This gives the researcher information on the project team, purpose for the stadium, and how the stadium will fit in relation to the existing neighborhood.

Website cover page.

Website cover page.

While scrolling through the website, it’s use of graphics and proposed images left me in awe. Graphic design is one of the most important fundamental parts of any website. It not only is the creative spirit of your site but is critical to the overall branding strategy of a product, business or recording artist,” meaning a website’s designs might be that one element that pushes the product over the edge to being a success. The designs on the DC United website create visual appeal and professionalism. They present a clear goal and straight forward plan. When funders of the new stadium view the site, they will be more likely to be more supportive and contribute more donations.

Proposed visual of the new stadium.

Proposed visual of the new stadium.

The designers of the website created and added visual representations of what the proposed stadium will look like, and how it would fit alongside the already existing neighborhood. These images aid my research by proposing the following question: Why there? The site introduces an answer in their introduction. The design team studied the Buzzard Point Framework Plan in an effort to ensure that the new stadium design supported its goals of developing a vibrant mixed use neighborhood, dynamic public open spaces and well connected pedestrian pathways.” This connects to the gentrification of the area. The stadium will contribute to economic revitalization and bring Buzzard Point out of isolation. It will create a new sense of community and bring residents together. Visuals such as the image below create a conversation with the viewer and how this new stadium will relate to them. Residents of the area may to curious as to how a new stadium will affect them and this website will provide them with an answer.

Where the stadium will be located.

Where the stadium will be located.

The complete website gives the researcher information on who’s involved in the project, what area it will affect, and discusses the benefits the new stadium will bring to the community. The designers of the website created a conversation with the viewer using visual appeal and stimulating aesthetic senses to increase a feeling of connection. The stadium is just one aspect of gentrification that will transform Buzzard Point into a new, revitalized community.


Works Cited

Steingasser, Jennifer. “Memorandum.” District of Columbia Office of Planning. N.p.,

4 Mar. 2016. Web.

“DC United Stadium.” PDF. N.p., 19 Aug. 2016. Web.

“Why Is Graphic Design Important to Web Design?” Archimedia Studios. N.p., 25

May 2011. Web.

Bowser, Muriel. “Buzzard Point Urban Design Framework.” DC.gov. N.p., n.d. Web.


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