President Widodo has signed his initials (JKW) on 777 of the 806 tweets on his account. While many of the other leaders have disclaimers on their accounts saying that tweets are written by staff unless designated with the leader’s initials, President Widodo has spun this norm and seems to use it to personalize his social media presence even further. This warm presence can be seen in his account’s word frequency highest scores including ‘come on!’ and ‘congratulations.’ However, he also takes a pragmatic approach to his tweets, as can be seen with the frequency of the word ‘economy’- this was a unique high-scoring entry among the accounts analyzed

Twitter was instrumental in his election and he excels at social media in general. Read more:

• Jakarta Globe: First ‘Twitter Election’ Sets Record with Support for Jokowi
• Mashable: Indonesia’s president is a social media pro and he’s got more followers than Justin Trudeau

**It seems that while President Widodo joined Twitter in 2011, he did not begin posting until (or he reset his account on) June 20th, 2015. His tweets per day were calculated based on this date and it holds up based on the pace at which he posts on his account during this project’s research period.

Sheikh Mohammed posts regularly in English in addition to Arabic as the word cloud shows, but the word frequency also tells this. High-scoring entries include not only the UAE and its greatest city, but in the top 15  are also ‘Indonesia,’ ‘world’ (in English), ‘Global’ and ‘the world.’

The UAE and Sheikh Mohammed himself are famous for technological advancement and global partnerships to bring that about. The presence of ‘future’ in English and Arabic and the words mentioned above suggest that he uses his Twitter account to promote this goal.

This is also a religiously conservative and nationalistic country, and the presence of ‘Allah,’ ‘Zayed’ and ‘Mohammed’ (though this is also his name) in the top 20 results, combined with the other words, sketch the contradiction (to Westerners) at the heart of this wealthy, decidedly not free nation.

Sheikh Mohammed’s tweets are extremely dignified and often interesting. It is not obvious whether or not he or his staff post his content, but the level of engagement with the platform is high. He is the most followed leader in the Arab world, and the only Middle-Eastern leader to make the top 10 most followed leaders of the world.

Note: The President of the United Arab Emirates, Sheikh Khalifa bin Zayed Al Nahyan, does not have a public Twitter account, but Sheikh Mohammed plays a very significant part in governance of the state.