In her piece “His & Hers? Designing for a Post-Gender Society” she argues that gender norms are now becoming obsolete. As she says, we are living in a “gender revolution”. She feels that those who are designing products need to be ready for this change. Her first counterpoint however, was that “modernism” in today’s society mainly dominated by males, but she then points out that a new wave of feminism is beginning to arise. She especially points out that in the context of design, more people are in the market for the more “tactile” and plush.
The next point that she would address would be that the norms of what people are supposed to look like genderwise. The term was “androgyny”. She felt that the original understanding what gender looks like is becoming much less relevant. She especially points out that transgender people are becoming more accepted, but not only because of general understanding but because of the arbitrary nature of gender norms, to begin with. Gender is more of an ambiguous social construct that besides biological-sex, cannot really be defined, and this is why she felt it was important to look at–we all grow up with these norms preconceived, but she felt it was important to look at how complicated they actually are. Ultimately, she felt that the social concern was individuality above all. As long as someone is not hurting anyone she feels anyone may as well be on any end of the gender spectrum they choose.
Tick Suzanne.”His & Hers? Designing for a Post-Gender Society.”MetropolisMagazine. Acessed 10, May 2017.