“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” is an effective piece of poetry because it uses staccato sentences to appear more sharp and clear. It seems to emphasize that failure is inevitable, and he wants the audience to realize that people should try anyway.This occurs because the sentences are not only all two words long, feeling very choppy, for an effect; they repeat a common idea, and partly the first word. The phrase could have been much smoother but it could appear too casual had it been in a standard structure. In order to have the complete intention to be received, there had to be a ‘hook’. The ‘hook’ would not have been as sharp as it is if perhaps it were repunctuated. It may have perhaps become more casual or just different with question marks and an exclamation point. That is what sticks out.