This is a great example of why the substance is also important to the impact of Dulcezza’s aesthetics, in addition to other popular 14th Street locations. I was already enticed by the ‘hipster’ vibe that it had presented, but had the product been disappointing; it may not have provided as positive of an experience. This particular drink was a Dulce De Leche drink. The language was stylish, and the modern, warm colored wares were very enticing, making me feel at home for the moment. Since it was both a decent product and an alluring atmosphere–the coffee shop, therefore has the substance to hold up with credibility.