Here is a glaring example of visual rhetoric. Instead of selling conventional retail soda, other drinks, Dolcezza is owning a gimmick of being ‘organic’ or ‘homemade’, and ‘hip’ through the presentation. Most glaring yet is the juice drinks that give off a facade as of being healthy through a fruit/vegetable ‘front’. In addition, more of the language, and sleek pseudo vintage style on the containers, definitely helps sell the atmosphere. The product may not actually be healthy, or may not really be as special as it gives off. However, it is certainly alluring and makes it–at face-value a fantastic representation of local DC charm.