AB 1-2

Background:

Bryant, Donald C. Jr., and Henry W. McGee Jr. “Gentrification and the Law: Combatting Urban Displacement.” Urban Law Annual; Journal of Urban and Contemporary Law, vol. 25, no. 1, January 1983, pp. 46-143

In “Gentrification and the Law: Combatting Urban Displacement”, the author discusses what gentrification is and why it is such a relevant problem. Within the last twenty years, urban development in residential areas result in a large displacement for those who cannot afford the new urban surroundings. An example used is the establishment of a higher end grocery store (such as Whole Foods or Trader Joe’s) in lower-income communities. This draws in the middle and higher-income families while forcing families lower-income families to find a less expensive grocery store. Over time the lower-income families begin to relocate closer to less expensive options.

Fig. 1. The former laundromat space at 1535 Seventh St. NW before owners Haft and Suarez built it into Compass Coffee

In particular, this article will help create a sense of understanding to how the surrounding community feels when the Shaw area is gentrified. Compass Coffee used to be a old laundromat, now it is a upscale coffee shop. Interestingly, all the high end shops on the same block as Compass have only been a recent addition. The Shaw area has been a very recently gentrified area so understanding what becoming “gentrified” entails is essential to understand the history and effects of Compass Coffee has on the surrounding community.

Method:

Erhard, Lick, et al. “Sensory expectations generated by colours of red wine labels.” Journal of Retailing and Consumer Services, no. 0969-6989, October 2016, pp. 1-13

In the article “Sensory expectations generated by colours of red wine labels”, the authors discuss how wine labels are the main source of information for consumers. They conducted a study to show how the customers’ sensory expectations related to the flavor of red wines based on the label color. In addition, they looked at the difference between expectations of wine flavor in gender. The results showed that gender had little to no influence on the “flavour” expectations. Furthermore, they discovered that the label did not match with the consumers expectations. In conclusion, consumers cannot rely on visual cues or past taste experience when purchasing wine.  

Fig. 2. Wine label. This label describes the flavors expected along with the origin. However, if it didn’t state the characteristics a consumer may expect it to have a “spice” from the bright red color.

This article, while no direct relation to drinking coffee, can help me understand how consumers think. I am sure when purchasing coffee consumers look at the color and style of coffee ground labels as an indicator to how the coffee may taste. At Compass Coffee, they put the ground beans in bags colored with orange around the edges. I am curious as to wether or not the color impacts the customers decision to purchase a bag. However, I do not think this is a credible source, as they had many spelling and grammatical errors. The authors also chose to use the words “colour” and “flavour” rather than “color” and “flavor”. This can be an indicator that the author is form the United Kingdom because these are commonwealth terms (typically used in British speaking nations).

Leave a Reply

Your email address will not be published. Required fields are marked *