Greg Dickinson. “Joe’s rhetoric: Finding authenticity at Starbucks.” Rhetoric Society Quarterly, vol 32, Iss. 4,2002, June 2009, pp. 5-27. http://dx.doi.org/10.1080/02773940209391238, doi: 10.1080/02773940209391238
In his article, “Joe’s rhetoric: Finding authenticity at Starbucks” by Greg Dickinson, he discusses the rhetorical strategies used by Starbucks to draw lure in consumers and keep them happy. For example, Starbucks places the abstract transformation of the grinding of the coffee beans near the cashier. This way, as the customer is ordering coffee they are able to listen, smell, and see the transformation of the drink. In addition, Starbucks also picked the rainforest green color to promote a sense of connections. Since green is a similar color to plants, the consumer associates Starbucks with the coffee beans imported around the world.
Fig. 1. Starbucks counter
I am able to use this article as a method and guide in my own paper about Compass Coffee. Both are coffee shops trying to use rhetorical methods to appeal to consumers. I can look at the way Greg Dickinson analyses Starbucks and apply it to the everyday coffee shops I visit in addition to my sight. Having been to Starbucks countless times, I am able to visualize each characteristic he bring to attention.
Kempf, K., C. Herder, I. Erlund, H. Kolb, S. Martin, M. Carstensen, W. Koenig,…, J. Tuomilehto. Effects of coffee consumption on subclinical inflammation and other risk factors for type 2 diabetes: a clinical trial. The American journal of clinical nutrition U.S. National Library of Medicine, 2010. doi: 10.3945/ajcn.2009.2854
In the article, “Effects of coffee consumption on subclinical inflammation and other risk factors for type 2 diabetes: a clinical trial”, the authors discuss the investigative findings of daily coffee consumptions with regards to subclinical inflammation, oxidative stress, glucose and lipid metabolism. The study was conducted on 47 avid coffee drinkers. At the end they took blood samples to analyze the data. Their findings showed that coffee consumptions showed beneficial effects.
Fig. 2. Diabetes symbol
I can use this article to talk about the overall effects coffee has on the body. Knowing the health results from drinking coffee, may inform us on why someone would want to drink coffee. This source provides background and a sense of understanding based on factual evidence and case studies. Along with my other sources I can use this article to provide proven effects of coffee.