SPEAKING + Consulting
Marketing consulting experience with corporate, small business, governmental and non-profit clients
worldwide clientele
I have engaged in a variety of speaking and consulting activities for non-profit, public health, and corporate clients worldwide over the past 25 years. These activities include keynote speeches, panels discussions, trainings, consumer research, research synthesis, and policy analysis. Broad topics include race in the marketplace, targeted marketing, social marketing, non-profit marketing, and advertising, in domains such as obesity, health disparities, food, gentrification and diversity.
CONFERENCES
In addition, I regularly present my research at academic conferences across disciplines and to non-profits and government agencies as input into the development of major national reports and strategies.
A conversation on the overlooked role of race in the marketplace, particularly in light of the COVID-19 pandemic, with Sonya Grier, marketing professor at American University and David Crockett, marketing professor and Moore Research Fellow at the University of South Carolina. Moderated by Sarah Steimer, managing editor at Marketing News.
EXPERIENCE
Media Consulting
Created custom multimedia presentation for transportation organization to understand changing consumer demographics and implications for their business.
Corporate Consulting
Identified key areas of corporate response to race-related protests and identified alternative strategic approaches for organizational consideration.
Government Consulting
Developed training session for government employees transitioning out of their positions to understand different opportunities in marketing.
Strategy Building
Designed a strategy for medical professionals to promote use of evidence-based complementary and alternative medical therapies to their colleagues and trained a cadre of professionals to implement the strategy.