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Understanding visual rhetoric

The best way to explain the effectiveness of visual rhetoric is to put them in side by side comparison. That’s exactly what Jenae Cohn does in “Understanding Visual Rhetoric.” In the very beginning of the article, she puts two pictures of the same tray of burger and fries next to each other. One has good lighting, the food is arranged aesthetically, and looks extremely appetizing. In the other, the lighting makes the fries and burger look old, there is no aesthetic placement of the food items and it looks more like we should be on the lookout for something crawling off of the tray. These two pictures of identical items shows the impact of visual rhetoric. The first is appetizing and inviting, and the second is grim and would make someone think twice before eating the contents of the tray. This comparison does exactly what Cohn wanted it to do: show the effectiveness of visual rhetoric and how it can influence people’s opinions and attitudes about the items in the photograph.

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