The nutrition related issue I hope to address is childhood obesity through the increased consumption of added sugar. By targeting sugar sweetened beverage (SSB) consumption among youths between the ages of 13-19 the hope is to address the risks associated with increased sugars and the relationship towards obesity, cardiovascular disease and adverse cholesterol concentrations associated with obesity. The CDC reports that 63% of adolescents consume SSB, with a single SSB averaging 143 total calories. This contributes to the 20.6 % of adolescents with obesity in the United States. The rate of new cases (or incidence) of diabetes in youths younger than 20 years of age increased in the United States between 2002 and 2015, with a 4.8% increase per year for type 2 diabetes (Center for Disease Control and Prevention, 2020). As a registered dietitian, I have worked with students of all ages and truly blown away by how little consideration is given to their health. Students are overwhelmed with the food and beverage choices throughout the day and are unaware of the lasting negative effects it will have later in life. While nutrition education is not required in the state of New Jersey, there is a clear problem with increased obesity in children that it must be addressed. Utilizing social media to portray the risks of SSB, this program will be able to grasp the attention of the individuals and portray the importance of a healthy lifestyle. Using the 4 P’s of marketing will be essential to influence the target audience in adapting the desired behavior change of decreasing SSB consumption.