At first glance, the Mayflower Hotel’s homepage, located on the hotel’s website, displays a picture of a woman with piercing blue eyes dressed in business attire. Beside her, a young man also dressed in business attire leans casually against the banister placed at the mezzanine level of the hotel. The entire homepage of the Mayflower Hotel, from the font of the text to the well-organized menu on the side of the high-quality picture provides the whole website with an elegant yet welcoming feel. Immediately, from the visuals presented on the homepage, the Mayflower Hotel website designers considered the hotel’s primary location and their primary audience, politically active well-paid business men and women in the nation’s capital.
Delving further into the Mayflower Hotel’s website, instantly the viewer can see that the website designers arranged a stylishly organized timeline with photographs of the Mayflower Hotel and the hotel’s relationship with Washington, DC. Not only does this timeline shed light on the hotels relationship with its surrounding location, but also highlights prominent people and events that occurred at the Mayflower Hotel. This brief timeline is tailored to the hotel’s main audience because it offers concise captions under large digital archives such as black and white pictures of prominent political figureheads and significant events such as Franklin D. Roosevelt standing outside his hotel room the night before his inaugural speech. Interestingly, the timeline fails to mention the various scandals that took place in the Mayflower Hotel. For example, one of the scandals that took place in the Mayflower Hotel involved the former New York governor, Eliot Spitzer, staying in room 871 where he paid a prostitute $1,000 an hour for her services at the hotel (Paschall).
The Mayflower Hotel’s website also focuses on the surrounding area of the hotel. On the website, a gallery of locations, for instance, the Verizon Center and the White House are advertised. The hotel also advertises various other activities that vary “from shopping and sightseeing to history and museums… just minutes from The Mayflower (“Historic Hotels Washington DC Hotels L The Mayflower Hotel”). The selection of locations surrounding area that the hotel publicizes is significant because the hotel strives to satisfy their primary customers, while maintaining the hotel’s deeply rooted connection to Washington, DC.
After viewing the different activities that surround the hotel, the hotel’s website then begins to promote its different selection of rooms and various amenities such as meeting rooms, Edgars Bar and Kitchen, and special offers. For each type of room and different services the hotel provides, the website displays several high-resolution photographs and a brief description to further entice more of their primary customers. What happens to be very striking about this section is that the rates of the hotel rooms and numerous features that are offered are not listed in the description. In order to learn about the prices of each room and the different amenities the customer has to take the additional step and click on a picture of the room which will then redirect the customer to Marriott’s website. The fact that the rates are not listed in the description speaks volumes to the type of high profile and well-paid people that view this website. Lower-middle class people primarily look at the price of the hotel, in addition to discounts, because those are the main factors that they consider when looking for a hotel. In contrast with upper-middle class and the elites, whose primary focus are the features of the hotel and consider the price is looked upon as a secondary factor.
In conclusion, the Mayflower Hotel’s website displays the elegant and sophisticated tone through it’s design. The hotel also strives to stay connected to its surrounding community by encouraging their customers to visit some of DC’s landmarks. Lastly, the design of the Mayflower Hotel’s website has subtle favoritism for the upper-middle class and those of the elites.
“Historic Hotels Washington DC Hotels L The Mayflower Hotel.” Mayflower. N.p., n.d. Web. 15 Nov. 2016.
Paschall, Valerie. “A History of Scandal and D.C. Hotels.” Curbed DC. N.p., 2013. Web. 16 Nov. 2016.
“The Mayflower Hotel, Autograph Collection.” Marriott. N.p., n.d. Web. 15 Nov. 2016.