Part 1: The Search of Ideal Beauty

 

through Classicism, Geometry & Glamour

INTRODUCTION

After seeing some of Mallo’s Heads—probably the six that she exhibited at Gallery Silvagni in Paris in 1950—Jean-Paul Crespelle, a journalist and art historian, wrote that her “impressive heads of black women” called to mind Baudelaire’s verse “I am beautiful, O mortals, as a dream of stone.”[1] Crucially, Crespelle mentioned beauty as one of the qualities that the Heads conveyed to the viewer, which was, indeed, a fundamental consideration in Mallo’s conception of this series. Furthermore, by quoting this Baudelaire verse, Crespelle also ascribed to the forms in the paintings a certain sculptural quality and to the figures, a timeless quality. One of the main collectors of Mallo’s work, Samuel Mallah, likely saw the series in a similar way. According to the artist, this French-Israeli man, who had jewelry shops in Paris, New York, Chile, and Argentina, bought many of her Heads and then apparently displayed them interspersed with jewels because he saw the paintings as such, too.[2]

In this section, I propose that Mallo unintentionally pursued a Baudelairean concept of beauty— understood as the combination of an eternal and invariable component with a more circumstantial one—by fusing a timeless geometrical structure with the more ephemeral look of contemporary glamour techniques. I also argue that this combination of elements enabled Mallo to speak to the beauty of all races and to create a collective archetype of the “ideal woman.” Although the visual richness of these paintings rests in their attention to difference, the geometric and sculptural quality of the women creates a collective sense of ideal beauty that Mallo used to emphasize the equality of all Latin American races and ethnicities.

 

The new paintings represent stylish portraits with a renew freshness, the calm and liminotécnico canvas, the possibility of constructing a series of heads of our time with the new coquetry of the well-marked eyebrows, and the immense eyelashes, and the lips painted with red of surprise (…) This Maruja Mallo who deals with the immensity of portrait (…) as El Greco, as the great Italian portraitists, meditates in the solitude of the human figure.[3]

Ramón Gómez de la Serna, 1942

I am a classic of the 20th century… I am ordered, above all. Disorder entails destruction. Although a planned disorder is sometimes needed. It is urgent to deform in order to end up constructing (…) I hope that the advent of a new and more complete classicism is coming, as a consequence and totalization of all the last ‘isms.’ I think that we are at the origins of a new plastic vision. [4]

Maruja Mallo, 1961

[1] This line is part of Baudelaire’s poem “Beauty,” included in his book Flowers of Evil (1857). J.P. Crespelle, “France-Soir,” Paris. Transcribed in M. Mallo: catálogo exposición 88 (Buenos Aires: Galería Bonino, 1957): n.p.

[2] Maruja Mallo. “Imágenes. Artes visuales: Maruja Mallo,” min 39:01 of 54:28.

[3] My translation. Original text in Spanish: “Los cuadros nuevos representan el retrato estilizado con una frescura renovada, el óleo tranquilo y luminotécnico, la posibilidad de armar una serie de cabezas de nuestro tiempo con la coquetería nueva de las cejas muy dibujadas, y las pestañas inmensas y los labios pintados con rojos de sorpresa (…) Esta Maruja Mallo ante la inmensidad del retrato (…) como El Greco, como los grandes retratistas italianos medita en la soledad de la figura humana.” Ramón Gómez de la Serna, Maruja Mallo (Buenos Aires: Losada, 1942), 14.

[4] My translation. Original text in Spanish: “Soy clásica del siglo XX… Soy ordenada, sobre todo. El desorden entraña la destrucción. Claro que a veces es preciso un desorden previsto. Es de urgencia deformar para acabar conformando (…) Yo espero que se acerque el advenimiento de un nuevo y más completo clasicismo, como consecuencia y totalización de todos los ismos últimos. Creo que estamos en los orígenes de una nueva visión plástica.” Maruja Mallo, “Maruja Mallo está en Madrid,” interview by José García Nieto, Mundo Hispánico, Madrid, June 1961. Transcribed in Nuria Rodríguez Calatayud, “Archivo y memoria femenina: los textos de la mujer artista durante las primeras vanguardias (1900-1945)” (PhD diss., Universidad Politécnica de Valencia, 2007), 533.

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